The challenge of changing corporate culture

Posted by Joel Zeff Creative in DALLAS, TX on Nov 26, 2008

The challenge of changing corporate culture is a daunting task, especially when facing time-tested processes and employees and managers who are deeply rooted in the past.  Of course, it can be done, and it all starts with you.

“That’s the way we’ve always done it.”  We’ve all heard this phrase uttered at a place of business, usually at the end of a conversation that leaves everything unchanged but the level of frustration.  There are many reasons corporate culture may resist adaptation and progress, but that’s the big one.  It’s the way things have always been done. 



When you encounter the challenge of changing corporate culture, you may be facing entrenched policies and personalities that fear change.  Even when new ideas obviously make things easier on everyone (and often increases profitability), corporate culture change can be met with staunch aversion or, even worse, apathy.  But when the challenge of changing corporate culture arises, you should be prepared and, most of all, know where to begin.  That’s why Joel Zeff’s book on the power of personal leadership in the workplace, Make The Right Choice, is a crucial tool in your quest to change the corporate culture around you.

Making the right decisions at work and in life is not often easy, but you might be surprised how much easier they seem when you’ve internalized the tips in Make The Right Choice.  When you accept responsibility for your own attitude and actions at work and really focus on doing your job with gratitude and enthusiasm, the wheels of change are oiled.  One person can start changing corporate culture just by creating their own positive environment and choosing to be a solution, and not part of the problem.

Make The Right Choice is as hilarious as it is helpful, and Joel provides plenty of wisecracks about the realities of a toxic workplace along with real-world solutions to the challenge of changing corporate culture.  After studying with the famed Second City improv group in Chicago, Joel has spent over a decade performing with Ad-Libs, an improvisational comedy troupe in Dallas.  Using his off-the-cuff comedy, along with his extensive corporate consulting experience, Joel crafts a personal development book that is just what any employee needs to tackle the task of changing corporate culture.   



He speaks!
In addition to being an entertainer, author and consultant, Joel travels around North America speaking to audiences of all sizes on the power of personal leadership and meeting the challenge of changing corporate culture head-on by reinventing your own attitude.  Audiences roar with laughter as the learn about communication, teamwork and their own ability to affect profound change.  Or your organization can simply take advantage of Joel’s improvisational experience and allow him to entertain your group.  Along with members of the audience (or a c-level exec or two!), Joel spins comedic skits from thin air that address typical work scenarios with captivating twists.

If your business is undergoing a merger that involves likely corporate culture clashes, speaker Joel Zeff can help you to survive corporate turmoil, and even thrive in uncertain environments.  His book on creating positive workplace environments, Make the Right Choice, discusses the power of personal leadership and concentrating on aspects of your work experience that you can change.  By making choices that are positive, all members of a team can create positive change, even in a time of corporate culture clashes.

For more information on booking Joel Zeff as to speak to your organization about the challenge of changing corporate culture, or to entertain your group, call 214-827-1337.

Corporate culture change is possible, but it has to start with you.  Read Make The Right Choice to learn how to get started.


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