Innovative Recession Leadership

Posted by Joel Zeff Creative in DALLAS, TX on Mar 17, 2009

Innovative recession leadership is important in any company that seeks to grow in a down economy. 



When it comes to innovative recession leadership, Joel Zeff is an expert.  Having spent over a decade communicating in teams and with audiences in every way possible, he understands how important innovative leadership is for any company that wants to be successful during this recession.  Innovative recession leadership is important for any company that wants to be able to absorb the impact of an economic slowdown.  Use these tips from Joel to learn innovative leadership skills so you can help keep your team motivated and energetic during these difficult times.


1.    Stay in the game. Anyone can quit. You don’t even have to go to school to learn how to quit. And I am not talking about quitting your job. I am talking about quitting goals, challenges, and initiatives. Think about your role models. Think about the great men and women of history. They all dealt with mistakes, failures, and challenges. The difference is how they dealt with those issues. They didn’t quit; they stayed in the game. There are many issues during a recession, and the only way you are going to fail is if you quit. If you stay in the game, you might have to communicate, work harder, find a common ground, learn something new or get out of your comfort zone. If you stay in the game, the only thing you have to look forward to is success.


2.    Be flexible to change. When change happens, ask yourself two important questions: Does this change affect my ability to be happy and successful in my job? Does this change affect the ability of those around me – my family, colleagues, clients, and vendors – to be happy and successful in their jobs? If both answers are no, then you know the change is not worth creating stress. No matter what happens to the economy, there is going to be change. Most of these changes are out of your control. We may not control the change, but we always control our reaction and attitude. Help your employees take ownership of their attitude and reaction to change. How you deal with change determines your success, productivity, creativity, passion and stress. Focus your energies on what really matters. Be open. Be flexible. Live healthier.



It is easy during a recession to give up control. You may have to do more work and stay late. You might have to do more with fewer resources. Your best manager might leave for a better opportunity. Would you, as a normal, sane person, really make the choice to wake up in the morning, comb your hair, brush your teeth and say, “Man, I am bitter, frustrated and angry. I can’t wait to get to work.” No, you wouldn’t. Yet, people do that every day.  We do have a choice to wake up every morning happier and more energized. And happy people get to work early when there are still blueberry muffins.

When we are happy and having fun, we are more creative, productive and effective. We are better leaders. The choice to take ownership of your attitude is an important key to everyone’s success.


Every successful business requires innovative recession leadership in order to achieve the goals of the business. This isn't just a matter for larger businesses - even if you only employ one or two people, innovative leadership is just as important if you want to make it through this recession.  For more innovative recession leadership tips visit Joel’s blog or visit him online at www.joelzeff.com. 


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