Backlinks optimize your video marketing SEO, Generating Customers

Posted by L7marketingsolutions in Dallas-Fort Worth-Arlington, TX on Sep 30, 2009

Backlinks are key to optimizing your video marketing SEO campaigns. Promote video backlinks with Social Bookmarking, Email, Press Releases, Forums, and Blogs.
A key to optimizing your exposure with videos is the need for backlinks. When you use backlinks for any video or email marketing, you need to have all your bases covered especially when dealing with Google SERP (search engine results pages). In this article you will get some great tips on how to develop backlinks to your videos. These techniques can be applied to develop backlinks to any site. Most of these techniques that work for linking strategy are applicable for video search optimization as well. Here are some tips to get those all important backlinks:

Announcements and PR about your videos Emails, blogs, forums, and press releases are all great ways to get others to link back to your video. Using any of these techniques are great ways to get interest in your video and some will link back to your site. Deliver a quick announcement in the appropriate places with a link back to the video off of a relevant keyword and you should generate additional traffic and hopefully further backlinks

Press releases are a another way of alerting your audience that there is great content that has been added to your site, provided it's newsworthy and will create a major impact on those that do business with you. There are a lot of sites that you can download your press release for free. Prlog.org, pr.com, prfree.com, newswiretoday.com, prleap.com, and 1888pressrelease.com are just a few. Make sure you include a link in the content of the press release as some services and reporters will lift the press release and re-post it elsewhere. Some sites may require a nominal fee for your press release if it has working links included, but it's worth the expense. With the Free Sites, it can be hit or miss as to getting good backlinks but if you send out enough press releases, others will pick up your information and re-post it, which can bring some immediate benefit to your marketing.

 Do It yourself: When it has to be done right If you want it done, sometimes you have to do it yourself. You might have to submit your own links to online directories and social bookmarking websites (I like to use onlywire.com), etc… Regardless of how you do it, manually or with software, the task is crucial in establishing links back to your video. There are both free and paid directories you can submit to. Since they all have some amount of page rank they will be links that are worth something and since the directories have a good amount of traffic you should get some of it as well. If you've got additional websites and blogs you control, then be sure to connect them all to the backlinks and send out quick little blurbs about what is happening. Especially if some of your sites are well-established. This means they should have a decent page rank and so will be better links. Always try to tie all of your sites together directly or indirectly. Caution is the word of the day, keep the interconnection of links to a few sites; don't get crazy.

Online Networking: If you belong to any forums or have access to blogs related to your niche market, these are a great source of backlinks. Should any sites have information that is directed to video content, this is ideal for your purposes. Generally these types of sites will have a higher page rank and will provide you with better backlinks. You might consider contacting the webmaster of the site you belong to, and simply ask if there is a possibility of providing a post in regards to your video or a part of your article with a 'Read more' link that leads to your site.
The Law of Reciprocity: A lot of the experts will tell you that it's better to give away something of perceived value that prospects will find useful. If you have a White Paper, ebook, or how to guide, any one of these will generate traffic and links back to your video site. This does require some hands on work from you but the end results are worth the effort you put forth because it will result in lists of potential clients and great exposure for you.

Social Bookmarking: Social bookmarking sites like Digg.com, Stumbleupon.com, Technorati.com, and Delicious.com are all good sites to place links that come back to your site. If your content is good and you need to get the word out, these sites can generate targeted traffic and can work in your favor if done properly. Just make sure you don't get labeled as spammer, because that will be your DNR and your links will be DOA as they pertain to the search engines. This also holds true if you are posting links to forums, blogs, or in comments. You need to make sure that your link and content are relevant to the site or page in question that you put the link on.

Finally you will want to check those backlinks from time to time and see how they are, if they are still there and if they are worth anything, go to www.seotoolland.com and check out their service. All of these tools are totally free and will give you an idea of how many links you have, what they are worth and where they are from. Alternatively, Yahoo site-explorer is a great place to check for backlinks as well.For other information on marketing, SEO, and optimizing your website, go to www.L7marketingsolutions.com or contact me directly at 972-672-2728 Best of Luck in your business, Ryne Landers.

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