Website Video Marketing and Social Media, a Combination for Success

Video Marketing on Your Website Combined with Video Social Media Promotion, Builds Your Business, More Traffic, Better Search Engine Optimization, More Sales

If a picture paints a thousand words, video paints a million.  It's no secret that Video Marketing is one of the most powerful strategies being implemented in internet marketing today.  Video combines the powers of internet marketing and television. When you produce written content for your website you have to hope that the words will stir the reader to action.  With Video on your website, you can easily create reaction, curiosity, and excitement that can instantly create a positive reaction from your viewer. Google actually gives a higher ranking to video content on a website than that of text only sites. Website designers who overlook the use of video when creating any site, are jeopardizing the business owners opportunity to rank and draw business.  A perfect example of marketing this technique can be found at www.videomarketingmessage.com

So the next question you're probably asking is "how do I get started?" Do you have a web camera or flip camera?  If you do, you can start testing short video clips to find your style and design a script that will read like you've been doing video for years. 
 Remember you want the end results to provide a crystal clear message, one that directs the viewer as to what you want them to do.  This is known as a "Call to Action". You can have one CTA or have 2-3 through out the body of your presentation. There are many ways to generate a CTA, so do your research on what will work for your business.
 
You will want to keep your video length to approximately 3 -5 minutes as most people's attention span wanes after that, unless of course you have a captivating personality that whips them into a frenzy.  Once you've got the script down and feel the video clip is ready to go, you need to test it by uploading it to YouTube.
Now YouTube is a great place to start, but if you're getting into Social Media Marketing, you'll definitely want to start building a social media hub.

 Social Media Marketing and Video Advertising, Increasing Your Traffic
 Beyond You Tube, you need to start establishing a video advertising hub.  This will allow you to expand your  content through out the internet on:  multiple websites, blogs and content networks in quick fashion.  If you haven't already used Twitter, Digg, FaceBook, Linkedin, and MySpace you need to establish a presence on these sites as soon as possible.  Yes there are a lot more social media sites that you can join but these are the most popular.  Don't overlook optimizing your descriptions with keywords. There is so much information on using keywords that I can truly state that it means all the difference between success and failure as it applies to search engine optimization.  You'll need to make your videos are easily searchable online so use as many keywords in your content as possible.
Remember, it's not just about who you know, it's who knows you, so begin by following other people that you find a common bond with and make them a friend.   You need to show a sincere interest in their work and eventually you might even partner with them on a Joint Venture project.  Once you've built up a solid foundation of friends and followers, you will be able to send them your videos, articles and most any other ideas you're working on and the social movement will progressively happen over a short period of time, creating a viral habit around all your efforts.

 Now you need to take action, use the KISS principle and get your video working for you.  For more information on video marketing contact me at www.L7marketingsolutions.com 

About the author: Ryne Landers is a leading SEO and web design consultant in the McKinney, Frisco, Allen, and Plano areas of the Dallas metroplex. He co-founded L7 Marketing Solutions in 2009 after studying Internet Marketing principles and search engine optimization techniques from many of the leading minds in the field.