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To Maximize SEO, Target Your Website Presence, Increase Your Rankings and Focus Content to Engage and Convert Customers using Strategic Online Marketing Tools!
As a McKinney, TX. web design/SEO marketing company, I've found that any website has two major concerns when focusing on marketing business on the internet. These 2 key concerns are: creating and maintaining a content-rich site and optimizing SEO to capture 1st page ranking on Google.
Content on your website has to be directed to engaging and capturing any viewer that clicks on the site. In order to optimize you're your entire website, you will need to design the site into a 24 hour billboard. I'm not talking about pop ups and flashy banner ads, people aren't really interested in a cluttered site, they want to know in a very few seconds, whether to stay and find solutions, or to move on to another site that might provide them the answers they seek. Too many sites that exist today were created by people who didn't focus on one key issue, drawing traffic.
Whether you bought a website template, or hired a web site designer to create your site, you have to ask yourself the $64,000 dollar question, am I different from the competition, if so, how different, if not, what can I do to stand above the crowd.
Let's be honest, when you're hunting for something on the net, the second you open up a site, is there anything on the site that immediately jumps out and causes you to search further. Nope, Nada, Negatory, and the reason is, most business owners do not maintain their site nor do they focus on keeping the content key word rich, targeting every opportunity to get the maximum exposure using search engine tools and techniques.
You must have keywords in every place they can be used efficiently. This is the most effective way to increase your online presence. The more people searching for what you offer, the more potential customers you have a chance to do business with. Keywords aren't the "be all - end all", but they contribute to your overall content. This is why it is critical that you build a site that stands out from the crowd and is content-rich.
Regardless of what anyone tells you, people are searching the web for information, either to solve problems or educate themselves to make better decisions. So whether you're an online marketer or a brick and mortar business owner, you have to create your site with great information that not only brings customers to your site, but engages them long enough for you to get their business. If your business is selling information and not a tangible product, it's absolutely necessary that you have refreshing informative content that keep your prospects and customers coming back for more. If the content is sub par, has little or no value, you can guarantee people won't be back.
There are several methods of making your site content-rich: articles, video, newsletters, press releases, free giveaways, etc…! Most experts recommend you start by writing a lot of articles, I agree, but if writing is not your forte, then outsource the articles and be sure to monitor every article you're putting your name to. Keep the articles between 400 -800 words, make sure they're key word rich, and always make sure your URL and contact information is present. Remember, most of the articles you see today are just different spins on subject matter that has been available for quite sometime.
Last but not least, no matter what your content is, always keep it changing or hire a web/SEO consulting firm like L7 Marketing Solutions that can handle this task. As I mentioned earlier, most companies throw up a website and forget about it. They'll spend all sorts of money on print advertising, yet fail to utilize the tools available that can draw so much more traffic to their business. It's easy to have a website, but even easier to have a dominating web presence.
If you'd like to have a Free 6 page evaluation of your site, or would like to find out the 15 key points every website should have, go to www.L7Marketingsolutions.com complete the contact form and I'll send you either of these free reports. If you would like a personal free consultation and live in McKinney, Plano, Frisco, Allen, Richardson, or the North Dallas area, call me personally at 972-672-2728 and I'll come to your business for a FREE 15 minute review of your online marketing. If you want to dominate your competition, I GUARANTEE in writing that I can get your business to the top of Google in less than 90 days or the next 2 months are FREE. Take action and thanks. Ryne Landers
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