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Search Engine Optimization Marketing, Performance Strategy distinguishes Professional SEO From Amateurs Generating ROI and Dominance Over the Competition
SEO has a lot of definitions, but there are some key factors in SEO Marketing that separate the fly by night companies and those that produce superior results. Regardless of keywords, competition, and the market, results are the dominant factor that drives competent search engine optimization.
So the question has to be asked, what truly distinguishes Professional SEO Companies and those pretenders to the throne?
Here are some qualities that a professional SEO Company should have:
TOOLS THAT GENERATE PERFORMANCE and RESULTS
SEO is multi-dimensional and before you create a strategy for the campaign you're enacting, you must prepare an outline that will establish both short term and long term goals. Initial Engagement on the site, Conversion, Follow Up, Web Design, Usability, all these components have equal importance as they apply to the overall performance of the plan you create. You must give equal consideration to all before moving forward with any marketing campaign. The key objective in all this is customer acquisition and retention. The average viewer stays on a site less than 8 seconds, so delivering a solution that answers their wants, needs, and desire is the key to success.
You may have a great product or service, but professional SEO is targeted to locating your niche market of qualified buyers so that your company's marketing efforts are fully optimized. Traffic is great, but converting the traffic you get is even more important. If someone tells you that they will build your campaign around keywords, run for the hills. Focus on converting a larger market share is more efficient and helps you dominate your competition.
Professional SEO is built around competitive intelligence determining the motivation that causes customers to buy and then revising elements of your marketing to meet this need instead of being classified like so many as "just another cookie cutter site" which most people will spend less than 5 seconds on and opt out.
This is all too common with many law firms who feel the need to throw up a template, install boring information about how they are going to help, but fail to understand that their website is a true reflection of their business and should be treated as such. This also applies to a lot of other businesses, but because a majority of the larger law firms make a decent living you would believe they would invest some of their earnings into their online marketing as much as they do the Yellow Pages and other print media.
Where search engine optimization ends, interaction, engagement, and conversion begin. When a prospective customer first clicks on your meta-description this starts the immediate interaction with the viewer as you attempt to market your service or product. This is a critical element of your SEO and can be the difference between engaging them further or possibly the last thing they'll look at. Every action taken in this process should be centered on engaging the viewer, and ultimately leading them through a series of minor closes delivering benefits that ends in converting the viewer to a customer. From your domain name to designing a dominating web presence, you must focus on a targeted message that delivers value.
All of these changes won't happen overnight, but the longer you delay in starting the revitalization of your marketing campaign, the longer it will take your company to differentiate itself from other competitors. Every business is trying to generate more leads and build more revenue, so don't sit around kidding yourself that this will be something you'll get to next year.
If you'd like to have the services of a truly professional Web/SEO marketing firm, please contact me at 972-672-2728 or visit www.L7Marketingsolutions.com your time is valuable and we can provide you with immediate options to jump start your business whether it's creating a total marketing program or managing your existing marketing and making it better. Take the first step and contact us for a Free 15 minute onsite evaluation.
We'll come to you, and I'm so sure we can help take your online marketing to the top, that when you hire us to manage and maintain your marketing, I *GUARANTEE* we'll get you to the top of the 1st page of Google in less than 90 days, or the next 2 months are FREE. Be proactive not reactive. Ryne Landers
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