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A table of Launch Agency staffers, along with Park Place Marketing Director Rob Sumner, attended the Dallas Ad League’s 2010 Addy Awards, hoping to bring home plenty of trophies, just like we did in 2009. The Addy Awards recognize excellence in advertising across a variety of categories, and Launch proudly took home seven awards for our work over the past year.Our first two wins of the night were for Park Place’s smart center Dallas/Fort Worth. The smart “Fit In Anywhere” TV spot took silver in the Local Television category, and the animated smart holiday email/screensaver took gold in the Interactive Media category.View the winning smart center tv spot. In the category of Public Service, Launch cleaned up with five wins. The “Warning Signs” poster campaign for The Voice Foundation won four individual awards (a gold, two silvers and a bronze), along with a silver for the entire campaign.
View the winning campaign posters.
The Launch team behind the smart work included Richard Wezensky, Alex Slotkin, David Wilgus, Diane Seimetz, Megan Kelly and Alison Hamilton. Digital Quill Productions produced flash animation for the screensaver. The TV spot was animated by Janimation.
The Launch team for The Voice Foundation included Dean Oram, Kevin Byrd, David Wilgus, Diane Seimetz and Alison Hamilton. Randal Ford was the photographer. Retouching by Portus Imaging.
LAUNCH Agency brand strategy, creative and digital was founded in 2000 by partners Michael Boone, Diane Seimetz and David Wilgus. The shop is a nationally-recognized expert in competitively positioning and marketing fast-growth and mature companies. Clients such as dating giant Match.com, Paris Hotel Las Vegas, travel site Hotels.com, gourmet foodie hot spot eatZi's Market and Bakery, children's upscale salon Sweet and Sassy and boutique NYLO Hotels are among their successful launches and relaunches. Current clients include Sam's Club, Park Place Dealerships, boutique lodging purveyor NYLO Hotels, Smart Car USA, premium dairy purveyor Lala, Frito-Lay, The Campbell Soup Company, Children's Advocacy Center of Collin County and others.
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