Dallas, TX, May 19, 2009 – The world's largest breast cancer organization Susan G. Komen for the Cure and advertising agency LAUNCH were recognized by AdAge Magazine for their "Imagine" print ad in the publication's "Best Ad in a Weekly News Magazine" issue.
Developed by LAUNCH Agency and Susan G. Komen for the Cure, the ad was recognized as one of the top ten that captured the highest level of recall and readership. The ad, which utilized the sharp contrast of pink on black and direct eye contact to capture the attention of the reader, ran in Newsweek in October of last year.
“The model’s eyes appear to be fixed directly on the reader. Direct eye contact has been repeatedly linked with high levels of reader involvement in MRI Starch studies – likely due to its capacity to command attention and increase the likelihood of a sense of intimacy and connection with the ad’s content,” says Michael Galin, AdAge.
The Newsweek ad was one of three ads to run in the campaign, which included print, out-of-home and a micro-site, www.thisistheribbon.org. For more information on how to get involved with Susan G. Komen for the Cure, visit www.komen.org.
LAUNCH was founded in 2000 by partners Michael Boone, Diane Seimetz and David
Wilgus to assist in developing new brands and revitalizing mature brands.
Clients such as dating giant Match.com, online supermarket
GroceryWorks, travel site Hotels.com, gourmet hot spot eatZi's Market
and Bakery, Blockbuster.com were among their first successful efforts.
Current clients include the Fortune 1000 company Rent-A-Center,
Park Place Dealerships, boutique lodging purveyor NYLO Hotels, RadioShack mobile lifestyle retailer PointMobl, Smart Car, the University of North Texas and others.
