About Launch
Launch
was founded in 1999 by Michael Boone, Diane Seimetz and David Wilgus to
assist in developing new brands and revitalizing mature brands. Clients
such as dating giant Match.com, online supermarket GroceryWorks, travel
site Hotels.com, gourmet hot spot eatZi's Market and Bakery,
Blockbuster.com were among their first successful efforts. In addition
to the Star-Telegram, current clients include Rent-A-Center, Park Place
Dealerships, and Pizza Inn. More information on Launch is available at www.launchagency.com.
About the Star-Telegram
The Star-Telegram (www.star-telegram.com)
is a publication of The McClatchy Company (NYSE: MNI), the
second-largest newspaper company in the U.S., with 32 daily newspapers
and approximately 50 non-dailies. Among the McClatchy publications
operated in Dallas/Fort Worth are DFW Real Estate Magazine, DFW Auto
Finder, Indulge, DFW Job Connection and La Estrella.
