“Our goal was to create a website that communicated more
than just our end product,” said Diane Seimetz, Launch
Principal/Creative Director. “We wanted to demonstrate our strategic
thinking via case histories. Yet, we also wanted to do it in a creative and
interactive fashion.” LaunchAgency.com was developed by Diane Seimetz, creative director; David Wilgus, creative director; Clint Baker, designer; and Mark Hill, designer.
Touted as the world’s largest and toughest advertising
competition, the ADDY Awards receives 60,000 entries annually. The
award recognizes excellence in all forms of advertising from media of all
types, creative by all sizes and entrants of all levels.
Launch was founded in 2000 by Michael Boone, Diane Seimetz and David
Wilgus to assist in developing new brands and revitalizing mature brands.
Clients such as dating giant Match.com, online supermarket
GroceryWorks, travel site Hotels.com, gourmet hot spot eatZi's Market
and Bakery, Blockbuster.com were among their first successful efforts.
Current clients include the Fort Worth Star-Telegram, Rent-A-Center,
Park Place Dealerships, Great American Cookies, NYLO Hotels and Pizza Inn.
