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Marketing Sherpa's Take on SEO and Lead Generation

Posted by Lead Maverick Updates in Dallas-Fort Worth-Arlington, TX on Jun 11, 2008

Lead Maverick overcomes almost all of the "cons" of traditional SEO.

Marketing Sherpa has published The B-to-B Lead Generation Handbook -- Practical instructions to generate, qualify and nurture new business leads based on proven, real-life marketing. A 15-page excerpt is available free on their website. There are a couple of very interesting things in the excerpt. One is that on page 8 it shows a table of the "Basic Types of Search Engine Marketing," including SEO, PPC /Paid Search, Vertical Search Engines & Directories and Contextual Ads. Listed are the pros and cons of each type. If you examine the listed cons for SEO, you find:

No guarantee of placement or ranking.
Can take 4-6 months to launch campaign and see impact.
Hard to control & test copy.
Clicks hit your site, not special landing pages.
Requires cooperation from your Web/IT department.
Hard to unseat competitors who've been highly ranked for years.

What is so interesting about this is that Lead Maverick overcomes all of these cons with the exception of the first (no guarantee of placement or ranking)! And Lead Maverick still delivers on the pros, which Marketing Sherpa identifies as:

Top-ranked listings get up to 90% of the clicks on the search results page (beating paid clicks).
No cost per click.
Considered more 'trustworthy" by users than paid ads.
First choice of prospects in research-mode.
Great content & hard work can beat bigger budget competitors.

We've been talking about the "pros" of Lead Maverick for some time now, and even how Lead Maverick is the perfect complement to traditional SEO for content optimization. But it sure is compelling to see how Lead Maverick complements traditional seo optimization by negating almost all of the traditional cons.

Contact one of our Reseller Partners to find out how you can generate leads from search engines.

Written by Katy Barrilleaux