Search optimization can be challenging for everyone. With so many technical and content issues any organization that elects to optimize their presence on search engines is faced with numerous barriers.
In this presentation, Sean Jackson, CEO of Ecordia, provides a simple way to focus on the single most important part of SEO (Search Engine Optimization) by providing insight in to the creation of great content.
This presentation, made at the District 10 AAF Conference, is design for the novice in SEO who seeks ways to minimize the technical and focus on the substantive.
Slide 1 - Title Slide
Slide 2 - Search Results
In this example Sean shows how the search results for the AAF in Texas does not provide an accurate picture of the organization. The second and third listing having nothing to do with the AAF in Texas, indicating that many sites in the District 10 of AAF do a poor job in promoting their AAF Affiliation.
Slide 3 - Search Engine Material
Search engines general gather information for their search index from four primary sources including websites, directory sites, blogs, and news release sites.
Slide 4 - Information Collection
Search engines have become the defacto gateway to all information online with over 7 billion searches conducted per month, 64% of businesses using a search engine for research and 91% of internet users using a search engine.
Slide 5 - Search Matters
Many people use a search engine to find your organization even if they don't "know your organization". Primarily they look for events, educational information, profiles of people/businesses, and news about your industry, solution or organization.
Slide 6 - Title Slide
Slide 7 - Rule 1
There are three rules to consider in creating information for search engines. The first rule is to give search engines great content that is unique, frequently updated, can be trusted, and relevant.
Slide 8 - Rule 2
Any content created for search engines should be FOCUSED. Make sure it includes industry terms, common phrases, is specific to an industry, and local to your market.
Slide 9 - Rule 3
Once the content is created, make sure it includes clear calls to action. The interface should have less clutter with all calls to action obvious. The design and layout of the content should be simple and quickly digested by the reader.
Slide 10 - Example
This screen shot is an example of a search result for SEO Consultants In Dallas. As you will see in this shot, sample content in the Ecordia system is included in results 3 and 4.
Slide 11 - Example
This screen shot shows the landing page from the selection in Slide 10 and illustrates the concept of simple design.
Slide 12 - Title Slide
Slide 13 - The Secret Formula
Creating websites with rich content does not need to be hard. First, aggregate or create press releases for the industry. Next create lists of companies or other resources for the industry, third, identify and link to bloggers within your industry and finally incorporate RSS feeds into your site.
Slide 14 - Good Results
As the screen shot shows, by following a few elements of the secret formula listed in Slide 13, any organization can rank well in search results; just like the Dallas Ad League website.
Lead Maverick is now Ecordia
