Overview
High-end landscape and irrigation installation and maintenance company, Southern Botanical, challenged Ecordia partner Practical Advertising to help them appear in search results and to make the phone ring. Practical Advertising planned and executed an Ecordia campaign that has taken Southern Botanical to the top of SERPs, made the phone ring and increased sales 20-25%.
Problem Encountered
Ecordia Reseller Partner Practical Advertising was hired by Southern Botanical - a
high-end landscape and irrigation installation and maintenance company - to promote its newly formed interior plant division. Practical Advertising was challenged to find new clients in the DFW Metroplex without cannibalizing the company’s existing outdoor accounts. The long-term objectives of the campaign were:
- To make the phone ring.
- To appear in search results for keywords other than "Southern Botanical."
Our Solution
Practical Advertising set up an Ecordia account for Southern Botanical and conducted keyword research. Four keyword phrases were identified:
- interior plants and flowers
- interior foliage and home décor
- interior plant maintenance hotels
- building managers and office plants
Practical Advertising developed content optimized for the keyword phrases and posted to Ecordia landing pages at the rate of one page per week over 29 weeks. During the campaign, Practical Advertising added new keyword combinations based on Ecordia tracking statistics and ongoing keyword research.
Results
Ecordia has proven very successful at achieving the campaign objectives, specifically:
- Southern Botanical’s Ecordia landing pages rank in the top 10 of Google results for most keyword combinations.
- Ecordia has generated direct calls from building managers, hotels, and residential prospects and more importantly, has converted leads to sales.
- Southern Botanical has seen a 20-25% increase in business as a result of using Ecordia.
- Southern Botanical’s website has climbed in rankings with the help of linkage from the highly optimized Ecordia platform.
- The Ecordia campaign has been extended with weekly content postings continuing.
- Value to Practical Advertising: This one campaign helped pay for the Ecordia partner license fees quickly. It also helped the agency understand how to offer SEO to its other small business clients.
About Practical Advertising
Practical Advertising is a leading advertising firm in Dallas, Texas specializing in start-ups and companies in transition. They use practical advertising solutions to provide your business with effective brand building, increased awareness, new customers, strong sales, improved market share, and loyal clients. Services include graphic design, web design, print, packaging, copywriting, marketing and more. For more information, contact Helene Honeybone by email or phone: 214-293-8370.
About Ecordia
Ecordia, formerly Lead Maverick, is a leading web-based search engine optimization (SEO) platform that generates top organic search results quickly and affordably...and long term. Our Reseller Partner Program is tailored to marketing consultants, SEO/SEM consultants, interactive firms, web design firms, ad agencies, and pr firms. Ecordia Reseller Partners gain valuable insight, tools and techniques that help increase their revenue while offering value-added services to their clients.
Lead Maverick is now Ecordia
Related Links
Ecordia
Practical Advertising
