Overview
Mapsco is a dominant map publisher in the Dallas/Fort Worth area, but the company’s website was ranked #31 on Google for key search terms. Ecordia partner AdWise Group stepped in and gave Mapsco an Ecordia demonstration that took the company to #7 in Google and even helped bring Mapsco’s company website to the top of SERPs too.
Problem Encountered
Ecordia Reseller Partner Adwise Group prospected a potential client, Mapsco - 
a leading publisher of high quality street maps and guides for 50 years. Adwise Group was challenged to help Mapsco obtain and maintain high rankings in Google. Mapsco is a dominant map publisher in the Dallas/Fort Worth area. Given Mapsco’s dominant position in the marketplace, it should rank highly for the search term “dallas street maps.” However, in June 2008, Mapsco’s website ranked #31 for this critical term. The long-term objectives of the campaign were:- To obtain and maintain high rankings in Google using Ecordia
- To help boost the Mapsco DFW (local) website in Google rankings
Our Solution
Adwise Group set up an Ecordia demo account for Mapsco and conducted keyword research (definition). Adwise Group executed a campaign to illustrate the power of Ecordia using a 30-day full featured Ecordia demo account. One specific keyword phrase was targeted: “Dallas street maps.”
- Adwise Group developed content optimized for the keyword phrase and posted to one Ecordia landing page.
Results
Ecordia proved very successful at achieving the campaign objectives, specifically:
- Adwise Group quickly
obtained top rankings for the targeted keyword phrase, securing the #7 position
in Google one day after posting.
- Mapsco’s website ranked #15
and over time has risen to page one thanks to the link from Ecordia.
- Adwise Group won the Mapsco
account due to the quick illustration of Ecordia’s power.
- Below is a chart of the first month’s search
results position demonstrating the increase in rankings for the Ecordia
demo account, as well as Mapsco’s website.
About AdWise Group
AdWise Group is a full-service ad agency specializing in retail/consumer marketing communication. The common thread to our diverse clientele is the need for programs that persuade. We're AdWise Group ? and we're experts wise in the art of persuasion. For more information, contact Marcus Miller by email or phone at 972-418-9600.
About Ecordia
Ecordia, formerly Lead Maverick, is a leading web-based search engine optimization (SEO) platform that generates top organic search results quickly and affordably...and long term. Our Reseller Partner Program is tailored to marketing consultants, SEO/SEM consultants, interactive firms, web design firms, ad agencies, and pr firms. Ecordia Reseller Partners gain valuable insight, tools and techniques that help increase their revenue while offering value-added services to their clients.
Related Links
AdWise Group
Ecordia
