GuidetotheCity.com & Performing Ads Company provides effective Marketing through Performing Arts

 Marketing through the Arts makes good business sense.  Arts patrons are predominantly affluent consumers who appreciate and can afford the finer things in life.  The problem for advertisers is how to market to them in an effective and economical way.  That's where we come in.

We are the Performing Ads Company and we provide businesses with ways to support the arts while they market their products and services to the arts patrons in attendance.  We are the marketing arm for Guidetothecity, the web site devoted to and about all of the arts organizations in Tarrant County.  (As well as in Austin and soon in Dallas)

Our full color programs are published on an as needed basis which means the advertiser can change their ad to fit the audience and the marketing opportunity, i.e. Holiday Shopping Season, etc.

The web site, www.guidetothecity.com features recent arts news as well as an arts calendar, information on museum exhibits, an arts blog and also serves as a flexible vehicle for advertisers.  The combination of the internet and the printed programs is analogous to having brick & mortar locations and a terrific online presence. 

Both of these ad forms are cost effective as a unique marketing option available to a limited number of advertisers who practically have the audience to themselves.

Performing Ads Company provides professional, high-impact theatre programs for these production companies:

Amphibian Productions                         www.amphibianproductions.org

Artisan Center Theatre                           www.artisanct.com

Stage West                                               www.stagewest.org

C.A.T.S.                                                      www.creativearts.org

Circle Theatre                                           www.circletheatre.com

Jubilee Theatre                                         www.jubileetheatre.org

The Rose Marine Theater                       www.rosemarinetheater.com

The Metropolitan Classical Ballet          www.mcballet.org          (formerly Ballet Arlington)

The Theatre Department at TCU            www.theatre.tcu.edu

Theatre Arlington                                        www.theatrearlington.org

Cultural arts are an economic  powerhouse, attracting more and more visitors, new residents and companies to our area.  From museums and musical performances to live theatre and dance, the Arts are a powerful, essential cog in our economic engine.  Statistics show arts devotees support businesses that support the Arts.  It is good business to show Arts patrons you share their appreciation of the Arts by choosing from among our variety of effective advertising vehicles.  

The collective impact of the arts in our business community is tremendous.  Advertising in the programs and using Guidetothecity.com gives our clients powerful options to target affluent, influential consumers.  If you'd like more information on how you can be one of those limited number of advertisers then please contact Greg Ricks at 817 429-4949 or via e-mail, greg@performingads.com.