Using other content to help in your search engine marketing

Posted by Lead Maverick in Dallas-Fort Worth-Arlington, TX on Nov 27, 2006

Here is a little tip to help you in your search engine marketing efforts. One of the unique characteristics of Lead Maverick is our ability to inter-link related content that you post. The reason for this feature is to help guide search engines in developing a profile of your business.

One of the ways you can use this feature to your advantage is in posting information within Lead Maverick that relates to other websites. A case in point...

We just posted an entry to a Search Engine Conference in Chicago. Now this event is not being hosted by us. So why did we add it to our profile within Lead Maverick? Simple, because the event relates to our industry.

From a search engine perspective, we are saying that this information and corresponding link is important to our content about search engine marketing. So how does this help you?

How many industry events do you know about? Well you should add them to Lead Maverick. Why, because you are telling the search engines that this other content relates to your business and helps them understand what you do.

So the next time you are struggling to add content to your Lead Maverick account, do a quick search on industry conferences and add them into your profile. Search engines and your prospects will appreciate it.

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