Writing Content for Lead Maverick by Sean Jackson

Guidelines for writing content in Lead Maverick to get maximum optimization for search engine placement, by Sean Jackson, CEO of Lead Maverick in Dallas, TX.

Below is a summary of certain key elements to consider when crafting content for search engine placement. This is not complete, but a general guide. Recently I wrote two pieces of content in Lead Maverick specifically to target an individual who we are hoping to work with.

I first started this project on a Tuesday afternoon. In less than 36 hours my content was #1 in Google for the key terms of Jeff Williams Dallas, Jeff Williams Hunt Ventures, and Jeff Williams Venture Capitalist. Within a week I was #1 on Yahoo. Not bad. So how did I do it? Simple, I followed these guidelines.

Note: The key in using Lead Maverick IS NOT to spam search engines, but to help them understand your information better. You are not trying to trick them. Very important point!

1. First, I identified my target. In this case, Jeff Williams in Dallas. This is crucial as there are a lot of Jeff Williams, but I wanted the one in Dallas.
2. Using the General Information tool in Lead Maverick, I then created my headline title with exactly the keywords I was looking for. This is a CRUCIAL POINT, as I crafted the headline to be exactly what I wanted the search query to be. I kept the headline to less than 70 characters so it would not get cut off in Google.
   
3. Next, I made the first paragraph BOLD and kept the count to less than 160 characters total. I reused my keywords AND used hyperlinks to point to additional resources in the first sentence.
4. The key with hyperlinks is that for every 1 that goes to your website, create 2 more that go to websites that support the keywords you are targeting. Use these hyperlinks within the body copy of your text where appropriate.
5. Instead of the word "he," I used the target's name. This is important as search engines don't know who "he" is. This can also apply to product names, replacing "it" with the name of the product or "industry" with the actual name.
6. Repeating the keyword, especially with hyperlinks to other relevant websites, should be done no more than 4 to 5 times. Don't stuff words, but understand where it makes sense to associate proper nouns to pronouns.
7. Try to write articles with more than 500 words. In Lead Maverick we provide the word count at the bottom of the editor, so use it!
8. In the search results I created a second page that supported the first page. This second page included lots of links to other resources about my target, as well as a link back to the original article. I used the Custom Link feature in Lead Maverick to make this work.

That was it. By using a little common sense and doing my homework, Lead Maverick got results quickly. It took me less than 20 minutes to create the two articles and the result was #1 in Google in 36 hours. Not bad.

I would also suggest this option as a lead generation technique. Here is how it could work.

1. Review what I did for Jeff.
   
2. Next do the same for a person you are trying to reach at a prospective company.
3. Once you see the content appear in Google search rankings, leave a message that you would like to meet and ask him/her to Google his/her own name in Dallas.
4. With the real-time stats provided by Lead Maverick you can see if and when it was checked.
   
5. Follow up with the prospect if you do not hear back. Let him/her know that the page has been visited.

This is a great tactic to get someone's interest!

I hope this helps you and good luck!