Welcome to the best of the best SEO Tools. "Tech Tools Tango" was presented by Sean Jackson, CEO of Lead Maverick, at this year's HiMA Interactive Strategies '08.
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It is important to know the tools available to help make sure your next
SEO project does not hit a road block. Whether you are a SEO novice or SEO professional, here you will find everything
from keyword research to Robots.txt Syntax Checking. Feel free to use
this page as a resource for your SEO toolbox.
You can also download a pdf version of the presentation.
SEO TOOLS: Content
Is your writing style too intelligent for most searchers?
Duplicate Content Check
Is your content being ripped off on other sites?
Google Website Optimizer
Test pages for conversion with Google’s intelligent system
Build a standards-based XML sitemap for submission to Google, Yahoo!, and MSN.
SEO TOOLS: Links
Broken links are dumb. Find ‘em.
SEO Link Analysis
Google, Yahoo!, and MSN allow webmasters access to link data - using this plugin really makes that data come to life.
Site Link Analyzer
Check your internal and external links’ anchor text.
Wondering what your inbound links’ anchor text is?
SEO TOOLS: Keywords
SEO Book Research
A few different tools that can help in keyword research
MSN adCenter labs
One of the best keyword research suites among other tools, granting access to the most keyword data.
How does your keyword relate to other results? Find out how to narrow in and capture the best keyword.
Get the rank of your chosen keywords across multiple search engines.
Find out what your page is really about with this extensive tool.
Find out which keywords your site ranks high enough to be in Google’s top 20 results
SEO TOOLS: Code
Is your page too big for spiders to index? Find out the size.
Check Server Headers
Make sure your pages are returning the correct headers (i.e. 200, 301, 302, 404, etc.)
Make sure your page validates for handicapped users and increase your site usability while ensuring the use of standard SEO practices.
Your site is always better off if your pages are validating for correct HTML markup.
Code to Text Ratio
The higher your code to text ratio the better your site may look to some search engines.
SEO TOOLS: Spiders & Bots
Are your pages getting crawled? Make sure!
Get an in depth look at how all your site’s pages are ranking.
Yahoo! Site Explorer
Explore which pages are indexed in Yahoo! and what inbound links you’ve got.
Are your pages redirecting correctly? Make sure your canonicalization is setup properly.
Search Engine Saturation
Are you being fully indexed by the major search engines?
Robots.txt Syntax Checking
Robots.txt files are extremely important to directing the flow of bots - don’t screw it up!
To use this one, click on the link and then add your URL after the equal sign and refresh to see the results.
(For example, http://www.dcs.ed.ac.uk/cgi/sxw/parserobots.pl?site=yoursite.com)
Validate your RSS feed and ensure that other services can interpret it correctly.
Semantic Data Extraction
How well do the search engines really know your site?
SEO TOOLS: Monitoring
Google Webmaster Tools
All kinds of vital site information which can be used to optimize your site.
Find your blog and see how many people have “reacted” to it.
An awesome summary of how well your blog, page, or domain scores based on a flurry of factors.
URL & Performance Check
See how your site is loading around the world.
Multiple Data Center Search
See how your results perform among Google’s various data centers.
Comprehensive statistics on site usage and helps shed light on how to improve your site.
SEO TOOLS: Miscellaneous
Disable Personalized Search Results
Google personalizes search results so when you’re doing your keyword research your results will vary on several factors. Eliminate those factors with this script.
SEO for Firefox
A plugin that reveals all kinds of stats about a page in search results.
Obtain and investigate many important SEO parameters of the internet project under study on the fly.
An assortment of incredibly useful tools installed as a Firefox plugin.
View cached version of your site month by month, year by year.
Source: Lead Maverick and DFW SEM
You can download a pdf version of the presentation by clicking below.