Sean Jackson is the creator of Lead Maverick, the search engine marketing tool for businesses. Since 1993 Sean has been a leading advocate of using technology for the needs of marketing.
Sean began his career after graduating from Boston University in 1989 with a BSBA. After three years working for an investment banking company, Sean worked with several start up companies prior to creating his first business in 1995. He sold that company in 1998 after building numerous web technologies for companies like Verizon and Nortel Networks.
In 2003 Sean started Ecordia Technologies to provide software for the needs of marketing organizations. Lead Maverick is the second application that he has created for the company.
Lead Maverick evolved from Sean's frustration with the lack of quality content on the web for businesses. Seeing the rise of search engines like Google and Yahoo, Sean realized that most company websites did not have the type of content that was meaningful to search users.
Positioned as a Search Engine Marketing Tool, Lead Maverick is designed to help put information online for search engines to find. It revolves around the premise that quality content is crucial to attracting the vast audience available from search engine portals. Since changes to a website are normally extremely difficult for most businesses, Lead Maverick is designed as a supporting tool, helping businesses put meaningful information online without requiring the company to alter their web presence.