Ed Bardwell is a career marketing professional with broad experiences with technology-driven integrated marketing solutions. In his role as Interactive Services Chair of the Dallas Ad League's Board of Directors and as MARC USA's Chief Technology Innovations Officer, Ed provides leadership on the use of technology to meet the communications needs of clients, members, and organizations at large. Ed leads technical solutions and internal technology groups with the goal of evolving the way companies communicate with employees, partners, and customers.
Ed is married, a father of two boys, and in his free time enjoys playing with his sons, sailing, and athletics.
MARC USA Names Chief Technology Innovations Officer
Acquisition Expands Technology Resources
DALLAS, June 21 2006 - MARC USA has hired Ed Bardwell as Chief Technology Innovations Officer to lead its growing nationwide marketing technology practice. The agency has also acquired a number of proprietary software solutions developed by B2Communications, the Dallas interactive marketing agency Mr. Bardwell co-founded.
Mr. Bardwell has 20 years of technology marketing experience. Prior to launching B2Communications, he was President of PopMail.com, a leader in permission-based email and affinity marketing.
Tony Bucci, MARC USA chairman, describes this move as the next step in MARC USA's evolution as a communications company that builds brands through the creative application of new technology. "Ed's title is not your usual title because we're not doing business as usual. It's not just about online or even mobile. The frontiers are changing so fast, we've purposely left the definition open."
Mr. Bucci adds, "Of course, we still do all the kinds of advertising clients expect and are used to, and we give them great creative that consistently gets results. But we don't stop there. We're developing innovative technology solutions for our clients' businesses that go beyond what you would expect from an ad agency. Make no mistake, we don't do technology for the sake of technology. It's an integral part of our approach to our clients' brands."
MARC USA now offers clients a powerful package of proprietary interactive software and technology solutions, according to Mr. Bardwell.
BNContact is a state-of-the-art permission email marketing system for ongoing information marketing, broadcast email, and sequenced messaging...a proven CRM tool.
REPLICATOR creates brand localization through search-engine-friendly unique websites. It's ideal for product catalogs and integrated message segmentation.
Mr. Bucci continues, "This acquisition meets several important strategic goals for MARC USA. Not only does Ed bring critical technology expertise, we're also focusing on Dallas and the Southwest as a key region for growth."
