Joining MarketWave 10 years ago, Susan Yost has been instrumental in building the business and helping the firm surpass the $1 million revenue mark for the first time in 2007, as well as the $2 million mark in 2008. A 13-year PR and integrated marketing communications (IMC) veteran, Susan Yost serves as vice president of the agency and is responsible for new business development, strategic planning for the firm and its clients, as well as management of client relationships and directing daily activities of the team. Yost has extensive experience working with business-to-business and business-to-consumer programs for clients in the health care, nonprofit, restaurant/franchise, insurance, energy and technology market sectors.
In the last decade, Susan Yost has led award-winning, record-breaking PR and marketing programs for clients, both large and small, such as Pizza Hut, MADD (Mothers Against Drunk Driving), Alzheimer's Association, Sprint, TXU Energy, Oncor Electric Delivery, Entrust, EADS Telecom, Baylor Health Care System and Elite Wellness (now Viverae). From sales training tools for Sprint Business to rebranding MADD's signature 5K fund raising walk to Walk Like MADD, she has spearheaded multiple programs that included internal communications, marketing collateral (traditional and online), advertising, social media, events marketing, product launches and media relations. Yost has long-standing trade, local and national media relationships that have resulted in a variety of stories, including hits with national outlets such as Good Morning America, CNN, BusinessWeek and Redbook.
Before joining MarketWave, Susan Yost was marketing manager for the Baylor Health Care System's Baylor Tom Landry Health and Wellness Center, a 6,000-member health and wellness facility in Dallas. Prior to Baylor, Yost worked with IT Network, an interactive audio advertising company, managing hundreds of accounts from across the country, including the copywriting of all audio scripts.
Prior to IT Network, Susan Yost worked at Bustin & Co., a Dallas-based marketing communications firm, where she assisted Tina Young, then director of Bustin's Technology Practice Area, with marketing research and media relations for Sun Microsystems and NEC America accounts.
Yost earned her bachelor's degree in journalism from the University of North Texas. She is a long-time member of PRSA (Public Relations Society of America) and currently serves as the PR Executive Committee Chair for the Board of Directors of the Greater Dallas Chapter of the Alzheimer's Association. About Marketwave:
MarketWave is a national, full-service public relations and marketing communications firm meeting the needs of public and private companies in a variety of industries. We help clients communicate more effectively and creatively to their customers, the press, industry analysts, partners and other relevant audiences for greater awareness and brand recognition.
Market demands are fierce and competition is constantly driving our clients to find new ways to differentiate themselves. We challenge our clients to dare to be different in a crowded, competitive market, and stand out with strategic and creative communications and marketing programs.
Whether you’re riding a wave or creating a new one, MarketWave can help your organization tell its story and break through. Let MarketWave help you rise above the competition with strategic PR and marketing that helps move your market.
MarketWave’s parent company, TechCom Partners was established in 1998 with a sole focus on marketing and public relations for technology clients. If you are a technology company or related organization, you can learn more about TechCom Partners at www.techcompartners.com.
Contact Information
Telephone: 972.661.0331
Email: syost@marketwave.biz
