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    <itunes:author>MarketingMeasure</itunes:author>
    <itunes:summary>Marketing Services for Small Businesses</itunes:summary>
    <itunes:subtitle>Marketing Services for Small Businesses</itunes:subtitle>
    <itunes:owner>
      <itunes:name>Phillip Crum</itunes:name>
      <itunes:email>pcrum@marketingmeasure.com</itunes:email>
    </itunes:owner>
    <itunes:category text="Business">
      <itunes:category text="Business News" />
    </itunes:category>
    <title>MarketingMeasure</title>
    <link>http://www.marketingmeasure.com/</link>
    <description>Marketing Services for Small Businesses</description>
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    <item>
      <title>Use MarketingMeasure Web Analytics for Small Business Success </title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/1243/index.aspx</link>
      <description><![CDATA[Sure the term web analytics sounds intimidating, but MarketingMeasure in Dallas-Ft. Worth makes it easy to understand the logic behind web usage and how it can affect your small business. According to the Web Analytics Association of North America, web analytics is simply the measurement,...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/1243/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">From Lead Maverick</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/1243/index.aspx</guid>
      <pubDate>Tue, 21 Apr 2009 08:28:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/1243/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/1243/index.aspx</source>
    </item>
    <item>
      <title>MarketingMeasure Makes Dallas - Ft. Worth E-Mail Marketing Easy</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/985/index.aspx</link>
      <description><![CDATA[E-mail marketing is more than just sending a couple of messages to the people filling your contact list. When executed properly, e-mail marketing can become your ultimate avenue to building strong, lasting relationships with your customers.&nbsp;MarketingMeasure in Dallas-Ft.Worth knows the value of...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/985/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">From Lead Maverick</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/985/index.aspx</guid>
      <pubDate>Thu, 26 Mar 2009 04:41:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/985/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/985/index.aspx</source>
    </item>
    <item>
      <title>Dallas Direct Marketing Campaigns from MarketingMeasure Will Put You in the Money</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/940/index.aspx</link>
      <description><![CDATA[One of the most common and simple forms of marketing in use today is direct marketing. For decades marketers have used this versatile tool to aide business owners in getting their message out to mass consumers, and MarketingMeasure of Dallas-Ft. Worth is no exception. Their innovative approach to...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/940/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">From Lead Maverick</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/940/index.aspx</guid>
      <pubDate>Tue, 17 Mar 2009 09:09:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/940/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/940/index.aspx</source>
    </item>
    <item>
      <title>Help Your Texas Small Business Grow Using Social Bookmarking</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/827/index.aspx</link>
      <description><![CDATA[The term Web 2.0 has been hailed as the “second generation of web development” and refers to the facilitation of online communication through web-based communities such as social-networking sites, blogs and video-sharing forums. Sound fancy? You may be wondering how that pertains to growing your...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/827/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">From Lead Maverick</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/827/index.aspx</guid>
      <pubDate>Fri, 27 Feb 2009 08:13:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/827/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/827/index.aspx</source>
    </item>
    <item>
      <title>Help Your Texas Small Business Grow Using Social Bookmarking</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/1748/index.aspx</link>
      <description><![CDATA[The term Web 2.0 has been hailed as the “second generation of web development” and refers to the facilitation of online communication through web-based communities such as social-networking sites, blogs and video-sharing forums. Sound fancy? You may be wondering how that pertains to growing your...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/1748/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">From Lead Maverick</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/1748/index.aspx</guid>
      <pubDate>Mon, 10 Aug 2009 07:39:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/1748/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/1748/index.aspx</source>
    </item>
    <item>
      <title>Facebook, Twitter, LinkedIn: How Will These Help Your Dallas Small Business?</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/750/index.aspx</link>
      <description><![CDATA[The time has come for your business to be using social media to increase your presence on the web. Used intelligently, Facebook, Twitter and LinkedIn can boost your name as a business owner and your company's name on the web in terms of content optimization. Social media is here to stay and three of...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/750/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">From Lead Maverick</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/750/index.aspx</guid>
      <pubDate>Fri, 20 Feb 2009 06:09:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/750/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/750/index.aspx</source>
    </item>
    <item>
      <title>Maximize Your Dallas – Ft. Worth Insurance Co. with Content Optimization</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/720/index.aspx</link>
      <description><![CDATA[In the span of several months during 2008, MarketingMeasure has developed a powerful, intelligent marketing campaign for&nbsp;Tri Star Insurance Professionals Inc. in North Dallas, McKinney and Frisco to attain maximum exposure on the Internet by means of content optimization. More specifically, Tri...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/720/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">From Lead Maverick</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/720/index.aspx</guid>
      <pubDate>Tue, 17 Feb 2009 07:08:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/720/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/720/index.aspx</source>
    </item>
    <item>
      <title>What Does Integrated Marketing Mean For Your Dallas-Ft. Worth Small Business?</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/652/index.aspx</link>
      <description><![CDATA[ According to the American Marketing Association, integrated marketing is “a strategic planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” Sounds great, but what...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/652/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">From Lead Maverick</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/652/index.aspx</guid>
      <pubDate>Fri, 06 Feb 2009 04:19:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/652/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/15/652/index.aspx</source>
    </item>
    <item>
      <title>Use Mobile Media Marketing for Your Dallas Business</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6979/index.aspx</link>
      <description><![CDATA[As a small business owner in Dallas you are probably looking for ways to attract and serve customers that would give you great ROI or return on investment. With the proliferation of the Internet and the ubiquitous use of mobile devices such as cell phones, there are numerous innovative opportunities...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6979/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6979/index.aspx</guid>
      <pubDate>Sat, 24 Jan 2009 08:27:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6979/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6979/index.aspx</source>
    </item>
    <item>
      <title>Dallas Strategic Marketing Firm Helps with Marketing Clean Up </title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6978/index.aspx</link>
      <description><![CDATA[What do mops and marketing have in common?&nbsp; More than you think, especially when it comes to the solid and ongoing relationship between a Dallas strategic marketing firm and cleaning company affiliated with a nationwide organization that provides heartfelt services to cancer...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6978/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6978/index.aspx</guid>
      <pubDate>Sat, 24 Jan 2009 08:10:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6978/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6978/index.aspx</source>
    </item>
    <item>
      <title>Great Copywriting and  Successful Marketing Plans in Dallas </title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6847/index.aspx</link>
      <description><![CDATA[ Copywriting
is one of the most essential elements to creating powerful marketing
collateral and furthering your business goals. Sometimes considered an
art form, copywriting involves the use of wordplay to promote an idea,
product, person, opinion, business or organization. By...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6847/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6847/index.aspx</guid>
      <pubDate>Sun, 11 Jan 2009 16:34:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6847/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6847/index.aspx</source>
    </item>
    <item>
      <title>DFW/AMA-“The Marketing Toolkit – Thriving in 2009”</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/4/129/index.aspx</link>
      <description><![CDATA[Small &amp; Medium Size Business SIGWhat is a SIG? SIG stands for ‘Special Interest Groups’, which are programs designed to build "sub-communities" of peers and members of value chains who wish to network and exchange Marketing knowledge within their niche industries or disciplines. &nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/4/129/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">Event</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/4/129/index.aspx</guid>
      <pubDate>Wed, 31 Dec 2008 10:26:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/4/129/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/4/129/index.aspx</source>
    </item>
    <item>
      <title>Fantastic Leads for your Dallas-Ft. Worth Business with Content Optimization</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6407/index.aspx</link>
      <description><![CDATA[Over several months in 2008 MarketingMeasure has built a proactive, aggressive campaign for DRDA CPA firm in Houston to acquire more exposure on the World Wide Web through content optimization.  Specifically, the accounting and business consulting firm desired a special focus on the Internet in an...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6407/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6407/index.aspx</guid>
      <pubDate>Fri, 05 Dec 2008 03:24:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6407/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6407/index.aspx</source>
    </item>
    <item>
      <title>Press Releases that Sizzle in Dallas – Ft. Worth</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6344/index.aspx</link>
      <description><![CDATA[To build credibility and increase customer awareness, publicity is the most cost-effective marketing tool available and comes in many forms including a well-written press or news release. Press releases are commonly thought of as a communication tool between a public relations firm and the media,...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6344/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6344/index.aspx</guid>
      <pubDate>Mon, 01 Dec 2008 03:55:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6344/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6344/index.aspx</source>
    </item>
    <item>
      <title>Why Your Dallas – Ft. Worth Business Needs a Marketing Plan</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6330/index.aspx</link>
      <description><![CDATA[In order to increase profitability and boost sales companies often employ a clever marketing plan, which can benefit a business in any stage, not just a start-up. Utilizing a professional who specializes in writing marketing plans is generally considered favorable to writing a plan in-house, as a...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6330/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6330/index.aspx</guid>
      <pubDate>Wed, 26 Nov 2008 10:25:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6330/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/6330/index.aspx</source>
    </item>
    <item>
      <title>Building Websites With Scent Trails and Conversion Funnels (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5579/index.aspx</link>
      <description><![CDATA[Looking to build or re-build your website? Here's the steps we'll take to power your site into a conversion machine!WireframeWith completed Personas in hand we can now begin to develop a wireframe for our site. A wireframe is a foundational, graphic representation of your future website. Looking...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5579/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5579/index.aspx</guid>
      <pubDate>Sun, 28 Sep 2008 11:38:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5579/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5579/index.aspx</source>
    </item>
    <item>
      <title>Where Can I  Learn Something About Web Analytics?  (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5577/index.aspx</link>
      <description><![CDATA[Measuring things is the key to improvement and measuring all-things online is critical to the success of your marketing efforts. The measuring of online activities is called “web analytics” and there are a couple of ways you can pick up knowledge in this area.1. Here's a couple of suggested blogs by...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5577/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5577/index.aspx</guid>
      <pubDate>Sat, 27 Sep 2008 15:13:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5577/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5577/index.aspx</source>
    </item>
    <item>
      <title>The Secret To Achieving Your Goals (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5576/index.aspx</link>
      <description><![CDATA[Anyone can set a goal and people frequently do. The reason most don't achieve a greater percentage of those objectives is not an external problem, the real problem lies between their ears. Wait, before you stop reading, read on because there is a formula for success revealed in this post, I'm simply...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5576/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5576/index.aspx</guid>
      <pubDate>Sat, 27 Sep 2008 14:52:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5576/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5576/index.aspx</source>
    </item>
    <item>
      <title>Are One of These Web Analytics Excuses Responsible For Your Poor Website Performance? (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5575/index.aspx</link>
      <description><![CDATA[Ask almost any small business owner if he measures the performance of his business and he'll tell you that he does. Some using sophisticated accounting practices, others instinctively tracking only a handful of key indicators, and more still tracking only by total sales volume. But ask them if they...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5575/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5575/index.aspx</guid>
      <pubDate>Sat, 27 Sep 2008 14:23:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5575/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/5575/index.aspx</source>
    </item>
    <item>
      <title>Integrated Marketing Support Services in Dallas, TX</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/4472/index.aspx</link>
      <description><![CDATA[The world of marketing and advertising has changed dramatically in just the last 10 years and the internet has been the driving factor behind it all. The proliferation of different marketing channels has geometrically increased the challenge to those tasked with reaching your markets effectively....&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/4472/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/4472/index.aspx</guid>
      <pubDate>Sat, 26 Jul 2008 05:42:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/4472/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/4472/index.aspx</source>
    </item>
    <item>
      <title>Building Designer Networking Groups  (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2881/index.aspx</link>
      <description><![CDATA[Building a networking group can be a very satisfying and profitable undertaking. That pre-supposes a couple of crucial points:That you practice a form of networking far beyond mere, "card-swapping". That you have the right people in your network.Understand What Networking Really IsNetworking done...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2881/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2881/index.aspx</guid>
      <pubDate>Mon, 21 Apr 2008 02:27:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2881/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2881/index.aspx</source>
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    <item>
      <title>Leveraged Marketing Tools For Small Business Owners (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2610/index.aspx</link>
      <description><![CDATA[A small business has to take advantage of every opportunity and angle that comes along. Small business usually means small marketing budget and while the internet has leveled the playing field on some levels for all players, the fact remains that big business has fatter wallets and can afford to do...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2610/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2610/index.aspx</guid>
      <pubDate>Wed, 02 Apr 2008 16:27:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2610/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2610/index.aspx</source>
    </item>
    <item>
      <title>Utilizing Webcasts and Webinars To Find Your Next Client or Customer (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2567/index.aspx</link>
      <description><![CDATA[Contact a half-dozen of your friends that you think might be interested in a certain subject, something you sell for a living would be nice, and ask them if they would attend a seminar on the subject given by you.Then ask them to forward the invitation to some of their friends and ask them to attend...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2567/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2567/index.aspx</guid>
      <pubDate>Sun, 30 Mar 2008 13:41:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2567/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2567/index.aspx</source>
    </item>
    <item>
      <title>Seasonal Use of Keywords and Keyword Phrases (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2479/index.aspx</link>
      <description><![CDATA[The words and terms people use in their on-line searches are the same words and phrases around which your on-line content should be built. These are called “keywords” and “keyword phrases”. Sometimes even single words are referred to as keyword phrases but I suspect that is directly proportional to...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2479/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2479/index.aspx</guid>
      <pubDate>Sun, 23 Mar 2008 13:48:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2479/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2479/index.aspx</source>
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    <item>
      <title>Defining “Cost-Effective Marketing”  (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2202/index.aspx</link>
      <description><![CDATA[How do you determine if a product or service is a good "investment" of your money? How do you know if the price is a fair one for your purposes?Too often I hear the term, “cost-effective” used as if it's a suitable replacement for “cheap”; just a classier way to ask if something costs more than they...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2202/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2202/index.aspx</guid>
      <pubDate>Sun, 09 Mar 2008 16:18:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2202/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2202/index.aspx</source>
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    <item>
      <title>Eric Peterson, Web Analytics, and Web Analytics Wednesdays (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2016/index.aspx</link>
      <description><![CDATA[Editor's Note: Phillip Crum, owner and practitioner of MarketingMeasure, is a card-carrying member of the Web Analytics Association, Web Analytics Wednesday meetings, a graduate of the University of British Columbia's web analytics program, and a big fan of U2. Contact him at...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2016/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2016/index.aspx</guid>
      <pubDate>Thu, 28 Feb 2008 01:21:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2016/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/2016/index.aspx</source>
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    <item>
      <title>Why Content Optimization Is Better Than Pay-Per-Click (PPC) (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/1993/index.aspx</link>
      <description><![CDATA[The difference between pay-per-click and content optimization is their focus. One is short-term and can be quite costly, the other has a longer term focus and the cost is stable.Pay-Per-Click: How Does It Work?Pay-Per-Click (PPC), also known as "Ad-Words" on Google, and various other marketing...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/1993/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/1993/index.aspx</guid>
      <pubDate>Wed, 27 Feb 2008 01:35:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/1993/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/1993/index.aspx</source>
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    <item>
      <title>Simple Marketing Plans For Small Business Owners (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/1952/index.aspx</link>
      <description><![CDATA[60% or more of all small business owners don’t have a written marketing plan. Those that do typically fail to utilize them to their fullest and refer to them infrequently enough to make them almost pointless. Our answer to that is a simple approach: a written marketing plan is still necessary but it...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/1952/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/1952/index.aspx</guid>
      <pubDate>Fri, 22 Feb 2008 15:36:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/1952/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/1952/index.aspx</source>
    </item>
    <item>
      <title>Local Search Produces Affordable Results for Local Business (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/1239/index.aspx</link>
      <description><![CDATA[Put the internet to work for your business to produce local search results.  The search result you're reading now was produced using our local search tool, and yes, it's very affordable.The internet is a great tool for research and commerce as long as you can find what it is you're looking for....&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/1239/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/1239/index.aspx</guid>
      <pubDate>Sun, 13 Jan 2008 11:18:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/1239/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/10/1239/index.aspx</source>
    </item>
    <item>
      <title>Phillip Crum, Chief Idea Officer of MarketingMeasure</title>
      <link>http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/7/303/index.aspx</link>
      <description><![CDATA[Over two decades in the sales and marketing industry has given Phillip extensive experience in various verticals including insurance, securities, and real estate.  The past 14 years in the graphics and internet industries.His passion for improving sales procedures and marketing campaign results has...&nbsp;<a href="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/7/303/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">Management Profile</category>
      <guid isPermaLink="false">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/7/303/index.aspx</guid>
      <pubDate>Sat, 08 Dec 2007 06:21:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/7/303/index.aspx">http://directory.leadmaverick.com:80/MarketingMeasure/DallasFort-WorthArlington/TX/7/303/index.aspx</source>
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