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    <itunes:summary>Marketing Services for Small Businesses</itunes:summary>
    <itunes:subtitle>Marketing Services for Small Businesses</itunes:subtitle>
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      <itunes:name>Phillip Crum</itunes:name>
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    <description>Marketing Services for Small Businesses</description>
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    <item>
      <title>Easy Bobcat Attachment Rentals in Dallas - Ft. Worth!</title>
      <link>http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/10/4004/index.aspx</link>
      <description><![CDATA[If you are planning to rent a compact tractor or loader or already own one, check out this partial list of super attachments at AA Rental in Dallas. There is a Bobcat attachment available for nearly every part of your landscape or construction project that can save you time, manual labor, and money...&nbsp;<a href="MarketingMeasure/DallasFort-WorthArlington/TX/10/4004/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
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      <category domain="http://www.leadmaverick.com">General Info</category>
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      <pubDate>Mon, 30 Jun 2008 00:00:00 GMT</pubDate>
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    <item>
      <title>Starting a Business in Houston-Galveston Part 2</title>
      <link>http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/10/3872/index.aspx</link>
      <description><![CDATA[Now it’s time for the final installment of learning how to start a business. Last time you gained knowledge on how to choose the right business, write a business plan, and finance your business utilizing the BORSA plan. Now you will learn the final steps to getting your business up and running.Step...&nbsp;<a href="MarketingMeasure/DallasFort-WorthArlington/TX/10/3872/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
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      <pubDate>Fri, 20 Jun 2008 00:00:00 GMT</pubDate>
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      <title>Building Designer Networking Groups  (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/10/2881/index.aspx</link>
      <description><![CDATA[Building a networking group can be a very satisfying and profitable undertaking. That pre-supposes a couple of crucial points:That you practice a form of networking far beyond mere, "card-swapping". That you have the right people in your network.Understand What Networking Really IsNetworking done...&nbsp;<a href="MarketingMeasure/DallasFort-WorthArlington/TX/10/2881/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
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      <pubDate>Mon, 21 Apr 2008 00:00:00 GMT</pubDate>
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      <title>Leveraged Marketing Tools For Small Business Owners (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/10/2610/index.aspx</link>
      <description><![CDATA[A small business has to take advantage of every opportunity and angle that comes along. Small business usually means small marketing budget and while the internet has leveled the playing field on some levels for all players, the fact remains that big business has fatter wallets and can afford to do...&nbsp;<a href="MarketingMeasure/DallasFort-WorthArlington/TX/10/2610/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
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      <pubDate>Wed, 02 Apr 2008 00:00:00 GMT</pubDate>
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      <title>Utilizing Webcasts and Webinars To Find Your Next Client or Customer (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/10/2567/index.aspx</link>
      <description><![CDATA[Contact a half-dozen of your friends that you think might be interested in a certain subject, something you sell for a living would be nice, and ask them if they would attend a seminar on the subject given by you.Then ask them to forward the invitation to some of their friends and ask them to attend...&nbsp;<a href="MarketingMeasure/DallasFort-WorthArlington/TX/10/2567/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
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      <pubDate>Sun, 30 Mar 2008 00:00:00 GMT</pubDate>
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      <title>Seasonal Use of Keywords and Keyword Phrases (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/10/2479/index.aspx</link>
      <description><![CDATA[The words and terms people use in their on-line searches are the same words and phrases around which your on-line content should be built. These are called “keywords” and “keyword phrases”. Sometimes even single words are referred to as keyword phrases but I suspect that is directly proportional to...&nbsp;<a href="MarketingMeasure/DallasFort-WorthArlington/TX/10/2479/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
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      <pubDate>Sun, 23 Mar 2008 00:00:00 GMT</pubDate>
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      <title>Defining “Cost-Effective Marketing”  (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/10/2202/index.aspx</link>
      <description><![CDATA[How do you determine if a product or service is a good "investment" of your money? How do you know if the price is a fair one for your purposes?Too often I hear the term, “cost-effective” used as if it's a suitable replacement for “cheap”; just a classier way to ask if something costs more than they...&nbsp;<a href="MarketingMeasure/DallasFort-WorthArlington/TX/10/2202/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
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      <pubDate>Sun, 09 Mar 2008 00:00:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/10/2202/index.aspx">http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/10/2202/index.aspx</source>
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    <item>
      <title>Eric Peterson, Web Analytics, and Web Analytics Wednesdays (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/10/2016/index.aspx</link>
      <description><![CDATA[Editor's Note: Phillip Crum, owner and practitioner of MarketingMeasure, is a card-carrying member of the Web Analytics Association, Web Analytics Wednesday meetings, a graduate of the University of British Columbia's web analytics program, and a big fan of U2. Contact him at...&nbsp;<a href="MarketingMeasure/DallasFort-WorthArlington/TX/10/2016/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
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      <pubDate>Thu, 28 Feb 2008 00:00:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/10/2016/index.aspx">http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/10/2016/index.aspx</source>
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      <title>Why Content Optimization Is Better Than Pay-Per-Click (PPC) (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/10/1993/index.aspx</link>
      <description><![CDATA[The difference between pay-per-click and content optimization is their focus. One is short-term and can be quite costly, the other has a longer term focus and the cost is stable.Pay-Per-Click: How Does It Work?Pay-Per-Click (PPC), also known as "Ad-Words" on Google, and various other marketing...&nbsp;<a href="MarketingMeasure/DallasFort-WorthArlington/TX/10/1993/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
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      <pubDate>Wed, 27 Feb 2008 00:00:00 GMT</pubDate>
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      <title>Simple Marketing Plans For Small Business Owners (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/10/1952/index.aspx</link>
      <description><![CDATA[60% or more of all small business owners don’t have a written marketing plan. Those that do typically fail to utilize them to their fullest and refer to them infrequently enough to make them almost pointless. Our answer to that is a simple approach: a written marketing plan is still necessary but it...&nbsp;<a href="MarketingMeasure/DallasFort-WorthArlington/TX/10/1952/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
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      <pubDate>Fri, 22 Feb 2008 00:00:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/10/1952/index.aspx">http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/10/1952/index.aspx</source>
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    <item>
      <title>Local Search Produces Affordable Results for Local Business (Dallas, TX)</title>
      <link>http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/10/1239/index.aspx</link>
      <description><![CDATA[Put the internet to work for your business to produce local search results.  The search result you're reading now was produced using our local search tool, and yes, it's very affordable.The internet is a great tool for research and commerce as long as you can find what it is you're looking for....&nbsp;<a href="MarketingMeasure/DallasFort-WorthArlington/TX/10/1239/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">General Info</category>
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      <pubDate>Sun, 13 Jan 2008 00:00:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/10/1239/index.aspx">http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/10/1239/index.aspx</source>
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    <item>
      <title>Phillip Crum, Chief Idea Officer of MarketingMeasure</title>
      <link>http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/7/303/index.aspx</link>
      <description><![CDATA[Over two decades in the sales and marketing industry has given Phillip extensive experience in various verticals including insurance, securities, and real estate.  The past 14 years in the graphics and internet industries.His passion for improving sales procedures and marketing campaign results has...&nbsp;<a href="MarketingMeasure/DallasFort-WorthArlington/TX/7/303/index.aspx">more&nbsp;&gt;</a>]]></description>
      <author>pcrum@marketingmeasure.com</author>
      <comments>http://www.marketingmeasure.com/</comments>
      <category domain="http://www.leadmaverick.com">Management Profile</category>
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      <pubDate>Sun, 13 Jan 2008 00:00:00 GMT</pubDate>
      <source url="http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/7/303/index.aspx">http://directory.leadmaverick.com/MarketingMeasure/DallasFort-WorthArlington/TX/7/303/index.aspx</source>
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