Why Content Optimization Is Better Than Pay-Per-Click (PPC) (Dallas, TX)

The difference between pay-per-click and content optimization is their focus. One is short-term and can be quite costly, the other has a longer term focus and the cost is stable.

Pay-Per-Click: How Does It Work?

Pay-Per-Click (PPC), also known as "Ad-Words" on Google, and various other marketing monikers on the other search engines that offer it, is a bidding system for keywords. It's a method whereby your ads are highly placed in the search results if you bid high enough on a particular keyword or phrase.

For example, if you're in a bankruptcy related business (lawyer, credit counseling, debt settlement,etc.) and you want your ads to show up on pages 1,2, or 3 of related search SERPS (Search Engine Results Pages), Google, Yahoo, and others will allow you, and a couple million of your closest friends, to bid on the word, “bankruptcy” (or any other word or phrase you can imagine). Highest bidder gets highest placement in the SERPS. In other words, if you're willing to pay more than anyone else for the word, “bankruptcy”, then your ad for bankruptcy business will likely place on page 1.

Sounds good. But here's the downside. You're charged (your Ad-Words account with Google, etc) the sum you bid, every time someone clicks on your ad. Every time someone clicks on your ad. Every time someone clicks on your ad. Did I mention you're charged everytime someone clicks your ad, even if they don't buy anything from you?

So if your bid was $2.55 for “bankruptcy” and your ad was clicked, you're dinged $2.55. Understand that's before any sale is made. Once your ad is clicked, your account is debited, then the surfer is taken to whatever landing page or website you've prepared in your attempt to make your conversion happen. Whether you're successful or not in your sales attempt, your account is now $2.55 the lesser.

So what if no sale is made? What do you get out of the deal? You get the opportunity to show up in the SERPS again for “bankruptcy” searches and peel off a couple more bills every time someone clicks your ad. No mercy, no “do-overs”, no long-term visibility.

Content Optimization: A Better Way To Achieve High Search Engine Reults Placement

Content Optimization is NOT search engine optimization (SEO). SEO is about properly configuring your website so that:

• search engine spiders can find your site
• your site can be properly understood by the spider/search engine
• your site can then be properly cataloged, and...
• your site can be found easily by surfers looking for you and what you do, or sell.

That's NOT what Content Optimization does. We're not going to touch your website. Content Optimization is about properly configuring “content” that's produced outside of your website for publication on the web, like articles, press releases, announcements of any type, etc.

Content Optimization is also NOT about keywords, phrases, grammar or spelling. It's about properly preparing (optimizing) the content on a number of different levels, for the spiders! That's a vastly different objective than optimizing a website or content for the end-user/reader's eyes. Both are important but writing the perfect article will never ensure or advance the cause of high SE placement.

Here's what happens:

• An “article” is written.
• The article is processed by our proprietary software, for the spiders.
• The article (content) is then placed in our private directory.
• The entire directory is then processed in the same manner the article was.

That's it! What we've done is turn the entire directory, and each bit of content in it, into pure sugar for the spiders. The content is laid out in exactly the manner that the search engines want it laid out and so, the spiders return to our directory on an extremely frequent basis. Right now it's averaging about once an hour.

That nets a couple things:

• Submitted content is “spidered” within hours of submission to our directory.
• As a result, your content is in the SE's library within hours.
• Consequently, your content is available for search on the major engines within hours, and....
• Because your content is optimized for the spiders and the SE searches, it places extremely high in the results.

So what does this benefit you?

• In addition to the points just listed, you pay a flat, affordable, monthly fee to have content produced for you, or do it yourself. No budget fluctuations based on the whims of surfers you'll never meet.
• Your content is available as long as the internet exists and we're doing business together.
• The volume of content produced for you increases monthly (daily, weekly, monthly...as often as you want content produced) which will increase your volume of exposure in the searches.
• All content is a) linked to all the other content produced for you and 2) linked to your website.

Hmmm,.......less expensive than PPC, high SERPS placement, growing volume of content, increasing volume of search results, what's the downside? The downside occurs if you don't call and take advantage of the FREE demo we're offering you. We'll create an article specifically for your business around keywords YOU select. We'll post it and see how well we place in the Google SERPS, tomorrow!

Call us right now and put us to the test. 214-213-7445.