Press Releases that Sizzle in Dallas – Ft. Worth

To build credibility and increase customer awareness, publicity is the most cost-effective marketing tool available and comes in many forms including a well-written press or news release. Press releases are commonly thought of as a communication tool between a public relations firm and the media, but in the new age of marketing they can be used as an effective tool to distribute information to consumers. A successful news release should contain interesting content that will not only grab a reader’s attention, but provide them with an action opportunity. Writing a good press or news release can be tricky, and if you're not in the publishing, marketing or public relations business, you may not know all of the ins and outs of a press release, and more importantly, what it can and cannot do for your business. Marketing Measure of Dallas–Ft. Worth is focused on helping businesses grow by offering a huge variety of services, including press releases, to help a company get their message out. 

A quality press release can not only considerably increase your sales, but significantly enhance your company’s image. For those of you unfamiliar with the particulars of a press release, here are a few common questions:

What exactly is a press release?

A press release is similar to a news story in that it highlights interesting information in order to attract favorable attention. However, a press release is not an actual newspaper article, but a vehicle to alert various news and media outlets about a range of topics including events, products, services, awards, sales, businesses and accomplishments relating to your company. The standard who, what, when, where and why is often included along with a listing for further information.

How can a press release be distributed?

Online releases are popular with marketers today because they are simple to distribute through a process known as SEO or search engine optimization. SEO writing uses pre-determined keywords to positively affect the ranking of a page in search engines. Press releases can also be found in a variety of places including newspapers, magazines, and other printed publications.

What is the shelf life of a press release?

The shelf life of a press release depends on the avenue used for its distribution. One containing interesting and timely information will live as long as the publication is in circulation. Online  releases can live indefinitely if chalked full of valuable information. In addition to providing important information about your company, online press releases are great for link building.

How long does it take to write a press release?

Unlike a feature article in a printed publication, press releases are designed to be written rather quickly to cover an event or other newsworthy topic relevant to your company.

Press releases are not free advertising, but a chance for consumers to learn more about your business. For more information about the benefits of a press release, contact the marketing management team at Marketing Measure today at 214-213-7445 or visit www.marketingmeasure.com.