Sure the term web analytics sounds intimidating, but MarketingMeasure in Dallas-Ft. Worth makes it easy to understand the logic behind web usage and how it can affect your small business. According to the Web Analytics Association of North America, web analytics is simply the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.
As a small business owner, your website is a valuable tool for attracting and retaining customers, so you want to make sure that it’s doing a good job. With help from MarketingMeasure, you can learn what works and what doesn’t. There are several ways to track how much traffic a website receives and what users are doing while on the site. MarketingMeasure offers the following web analytics tools:
A/B Testing – By pitting two versions of your website against each other, MarketingMeasure is able to ascertain which site is more popular among users. More than just a test of aesthetics, A/B testing examines the functionality of a website such as user friendliness in terms of layout and scroll function and search engine viability. The reason that A/B testing works to improve marketability is that changes can be made to enhance performance and improve customer satisfaction. By testing things like layouts, text and colors on both test sites it is easy to identify elements that constantly produce positive results.
Benchmarking – By discovering the overall performance level of your small business, you can see where it falls in relation to a particular industry standard. That way you can make the necessary changes required to play with the big boys so to speak. Benchmarking is done by comparing the cost, productivity or quality of a method to another such as a website compared to other sites in the same sector. The question is, how does your website compare to the rest?
Tagging – Similar to search engine optimization (SEO), tagging uses strategically placed keywords within text to describe an item and allow it to be easily found on a search engine. Information such as digital images, computer files and Internet bookmarks can be tagged to help users find content.
Monitoring – A good web analytics program must include site monitoring, otherwise how else would you know if it was working? It can be done monthly or even by the hour.
The comprehensive MarketingMeasure web analytics program includes 3 stages consisting of:
Stage 1: Site Analysis, Benchmarking and Tagging
Stage 2: Ongoing Site Monitoring
Stage 3: Quarterly Testing
The effectiveness of your website is crucial to achieving your small business goals. So why not let a third party person (who just happens to be a marketing specialist) take a look at your site and see where it could use some improvement? Philip Crum, head honcho of MarketingMeasure, is committed to helping your small business grow using a wide array of marketing tools such as web analytics, collateral design, sales coaching, simple marketing plans, campaign support and more. To learn more about the benefits of web analytics call 214-213-7445 or visit www.marketingmeasure.com today!
