In the span of several months during 2008, MarketingMeasure has developed a powerful, intelligent marketing campaign for Tri Star Insurance Professionals Inc. in North Dallas, McKinney and Frisco to attain maximum exposure on the Internet by means of content optimization. More specifically, Tri Star wanted to focus on the World Wide Web in order to reach Texas policyholders with information regarding independent insurance agencies such as themselves, which represent many different companies including Travelers, Hartford and Germania to locate the most competitive rate. As members of the IIAT or Independent Insurance Agents of Texas, Tri-Star wanted to inform consumers that they have a choice by enlightening them through informative Internet articles.
The articles use a concept called content optimization or search engine optimization which involves improving the traffic to a website using keywords and meta-tags. In an effort to ensure successful content optimization for Tri Star Insurance Professionals Inc., MarketingMeasure remains in constant contact with upper level staff members at Tri Star to keep abreast of the latest industry trends. After gaining such valuable information, MarketingMeasure can then go on to craft unique and educational articles that not only inform but also persuade.
By using a one of a kind content optimization interface program, MarketingMeasure has posted dozens of expertly written, keyword rich articles on the web. The continuously posted articles, ranging in topic from personal liability insurance to buying a safer car, are specifically written to grab the searches on Yahoo, Google and other well-known search engines. Each article contains a minimum of 500 words and has built-in links to popular websites scattered throughout so as to gain higher search engine rankings. This link building technique uses only related websites that provide additional information about a particular article’s topic. New developments in the independent insurance agency arena, timely seasonal and weather-related phenomenon and staff biographies are just a few of the featured topics for this client.
Some of the search terms and keywords that are frequently placed within the articles that find the optimized content for Tri Star Insurance include:
- how to file a storm damage claim
- small business insurance
- wind damage repair
- homeowners insurance endorsements
- low cost insurance rates
- auto insurance for your teenage driver
“It’s so exciting to see a company get hits from all over the web in a relatively short time period using the articles that we write,” says Brittany Morgan, a writer for Marketing Measure. Not only is Tri Star Insurance providing valuable information to consumers, but also their presence on the Internet has dramatically increased. We want our clients to be seen as subject matter experts in their industry, so we constantly brainstorm for new and attention-grabbing topics.”
If you are ready to explore the infinite possibilities that targeted content optimization can bring to your business, MarketingMeasure will do whatever it takes to help your business gather new and exciting leads straight from the World Wide Web. Contact Phillip Crum, marketing specialist, at 214-213-7445 or pcrum@marketingmeasure.com. Visit www.marketingmeasure.com for more information.
