The time has come for your business to be using social media to increase your presence on the web. Used intelligently, Facebook, Twitter and LinkedIn can boost your name as a business owner and your company's name on the web in terms of content optimization. Social media is here to stay and three of the biggest platforms in the business are Facebook, Twitter and LinkedIn.
Owner Phillip Crum, at www.marketingmeasure.com , explains how MarketingMeasure can boost the visibility of your business online: “As a small business marketing consultancy, MarketingMeasure can help you navigate through the social media web and advise the best way to maintain a strong presence on the Internet.”
Facebook
Facebook is one of the original kingpins in the social media world. Formed as an alternative to MySpace, which became a social haven for young people, Facebook entered the field for a slightly older crowd. Now Facebook is growing a huge reputation as a business portal, with the advent of Fan Pages.
Facebook allows you to create a profile page and then add friends and join groups of like-minded people. Your network of friends will continue to grow as you interact with people through posting messages on their page, known as their wall. You can upload photos, add a stream from your blog, share links and participate in countless socializing applications.
While Facebook profiles are limited to personal information, you can now add a Fan Page to focus exclusively on your business. The information on your Fan Page will be linked out to the friends of your fans via a News Feed. The word of mouth effect of the news feed link will astonish you as it draws visitors to your Fan Page at warp speed. You can even add targeted Facebook ads, to be shown to your users when you decide.
Twitter
If Facebook is King, Twitter is certainly the Crowned Prince of social media. This trendy platform has exploded in recent months to millions of users who are "tweeting" their messages far and wide. A "tweet" is Twitter's name for a 140-character update you post about whatever you choose. On Twitter, you choose people you would like to "follow" and people will choose to follow you. The interaction takes place through short little micro messages of 140 characters or less. You can post links to websites and add pictures through Flickr and TwitPic, among other applications. You have a profile page and an opportunity to share a permanent link to your website. Although the concept sounds unusual to the uninitiated, Twitter is rapidly gaining in popularity every day.
LinkedIn
While Facebook and Twitter are both used for personal and professional networking, LinkedIn puts the focus completely on business. LinkedIn is strictly a professional networking site. You connect with other professionals you have worked with or had a professional association with and build a network of interrelated contacts. Your connections can provide referrals and recommendations and you do the same for them. Your network builds through your own connections and 2nd and 3rd degree connections with all of their contacts. You have the option of being introduced to any of these connections for future business opportunities.
If you want your business represented to millions of Internet savvy prospects, you need to jump into the world of social media. Make sure you get started strong by connecting with MarketingMeasure, the premiere small business-marketing consultancy in the Dallas area. Better still, MarketingMeasure helps time-strapped clients by updating social media sites for them, by learning the important details about the company and using the “voice of the business owner." Come on and join in the phenomenon that is social media! MarketingMeasure will take care of all the work- while you reap all the benefits. Contact Phillip Crum today at 214-213-7445.
