The term Web 2.0 has been hailed as the “second generation of web development” and refers to the facilitation of online communication through web-based communities such as social-networking sites, blogs and video-sharing forums. Sound fancy? You may be wondering how that pertains to growing your small business. MarketingMeasure of Dallas-Ft.Worth can help you utilize the latest web concepts in order to take your small business to the next level.
A new Web 2.0 concept called social bookmarking has now entered the scene. Basically, social bookmarking is a way for Internet users to store online content such as websites and blogs. Social bookmarking is mainly used to boost the visibility of a company’s website thereby effectively promoting said business.
Still not sure exactly what social bookmarking is all about? Then let’s get technical for a moment. Social bookmarking is a form of link building that allows users to save links to web pages that they enjoy and want to share with other users. The chosen bookmarks are usually public pages that can be saved or shared with specified groups, networks or other public and private domains. With this program you can share your company’s website and bring more attention to your small business. There are several popular social bookmarking sites including:
digg: According to eBizMBA.com, digg.com is the largest social bookmarking site on the World Wide Web. As host to unique content from around the globe, digg.com is a forum for people to view popular videos and images and then post comments or join discussions groups.
StumbleUpon: By scouring the Web for the most relevant content, StumbleUpon.com offers popular, high-quality websites to users looking for info on a specific topic. StumbleUpon acts as a screen to filter out the vast amounts of information flooding the Web in order to provide only the latest and most useful content.
Kaboodle: Specifically designed as a social shopping community, Kaboodle allows users to recommend and share information about products and even local businesses.
Now that you know a little more about how it all works, let’s get back to how social bookmarking can help you grow your small business. Social bookmarking goes beyond the abilities of traditional search engines such as Google and incorporates social media into each search, which offers businesses the ability to market to people of particular tastes and interests. Once you decide which bookmarking site fits your needs, you can find users that would be interested in your company’s website content and share it with them.
Marketing Measure of Dallas-Ft. Worth can help you integrate the latest marketing tools into a powerful marketing campaign that will revolutionize the way people see your small business. Use the latest in Web 2.0 technology as part of your marketing plan to increase traffic to your website and widen your customer base. To learn more about social bookmarking or simple marketing plans contact Phillip Crum of MarketingMeasure and let him show you how to maximize your business potential. Pick up the phone and call 214-213-7445 or go online and visit www.marketingmeasure.com today! For more information fill out and submit the form below.
