E-mail marketing is more than just sending a couple of messages to the people filling your contact list. When executed properly, e-mail marketing can become your ultimate avenue to building strong, lasting relationships with your customers. MarketingMeasure in Dallas-Ft.Worth knows the value of sharing high-impact messages with your audience, and can assist you with creating a marketing campaign that will keep your customers happy and your wallet full.
E-mail marketing falls under the category of direct marketing, which is just like it sounds, direct, personal contact. Several ways you can use email marketing include:
- sending e-mails to enhance relationships with existing customers and to further customer loyalty
- sending emails to encourage repeat business by including coupons or other tokens
- sending emails to alert customers of sales or new merchandise or services
- sending emails with the goal of acquiring new customers.
Compared to using other direct mail techniques such as brochures, printed newsletters or inserts, e-mail marketing is less expensive. To get started, you first need to compile an email list of people you want to receive your message. By partnering with a company like Exact Target, a leading e-mail marketing company, MarketingMeasure can help you gather information from your entire marketing database and create highly targeted lists guaranteed to receive a high response rate. Results are immediately measured using Exact Target’s innovative analytic tools in order to continue to develop successful email campaigns going forward. The program used by MarketingMeasure builds lists of at least 10,000 contacts.
The most important part of an e-mail marketing campaign needs to be the copy. A beautifully designed, flashy e-mail with poor writing will fail to impress anyone and most likely end up in the spam folder. Creating a beautifully designed, engaging e-mail that is brief yet interesting to read will drive your customers to act. A clear call to action must be included in every good e-mail marketing campaign. Suggest exactly what you want the recipients of your message to do whether it is try a new salsa or come in for a massage. There are endless possibilities. You can even attract their attention with a complimentary service or dollar-off coupon. If you want to reach your clients on a more personal level, include a coupon for a free product or service on a birthday or holiday.
Here a few tips to creating a powerful e-mail marketing piece:
- Place your company name in the "from" line of the e-mail
- Write a brief, accurate subject summarizing the message content
- Keep the HTML design simple with limited graphics, sound and video
- Add links to your website within your copy if applicable
- Swap the generic "click here" option for "subscribe" or "order now"
- Offer a text version for people with limited viewing capability.
In order to gain a better return on investment, work with a professional to design your next marketing campaign. Learn how to reach out to your target audience using an affordable, non-intrusive web-based marketing tool by contacting Philip Crum of MarketingMeasure at 214-213-7445 or pcrum@marketingmeasure.com. For more information visit www.marketingmeasure.com today!
