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The user conducts a search with a major search engine such as Google, Yahoo!, or AOL
The search engine then returns a NarrowSearch page that has been optimized for that query in a highly ranked position
When the user clicks from the search results to this page, information relevant to the specific product or service is presented, along with customized graphics inviting the user to take action in a number of different ways
The user then clicks through to your website, emails for more information or simply picks up the phone to call you
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