Real estate marketing online doesn’t have to be an intimidating affair. A few simple steps when marketing online can help you to drive traffic to your website and generate leads. Read on for a few easy online marketing tips.
Many Realtors find online real estate marketing methods to be too time consuming or costly, but a few simple tips can help even the least tech-savvy real estate group create a more user-friendly site and even take advantage of traffic that is generated by search engines. This, of course, is based on the assumption that you already have a website up and running to promote your real estate company. If you don’t, visit Switch Creative online and they’ll get you up and running in no time.
Make sure your site is user friendly
If people visit your website and get confused, or it takes them too long to navigate to the information they seek, it doesn’t matter how many visitors your site boasts. Make sure that your site is as clean and intuitive as possible. It’s difficult to assess your own site, as you’re probably too invested to be objective, so have a professional web developer take a look and make some recommendations, preferably one that has experience in real estate marketing online. At the very least, ask friends, family, acquaintances and your UPS driver to spend at least ten minutes on the site and then force them to tell you what they don’t like about it. They won’t, of course, so a good question to ask is, “If you could change one thing, what would it be?”
Include searchable words in property descriptions
Here’s hoping that individual listings won’t have to stay on your site long enough to get recognized and indexed by major search engines like Google. But in the case of lingering listings, it would be much better if the listing included terms such as “Three bedroom home in Portland near airport,” rather than Realtor shorthand like “3-br, near PDX.” If you have the space, use it wisely.
Cross promote the website
Take advantage of every possible chance to promote your website. This may seem like an obvious tip, but you would probably be amazed at how many agencies overlook the promotional possibilities of billboards, yard signage, billboards and even radio and television ads. Get your website address out there!
Cross link with affiliates
If you are an affiliate with a larger agency and have your own independent site, provide a link or two to their website, and make sure they do the same for you. This goes for any company that you may do business with, such as custom homebuilders, neighborhood associations, professional associations, etc. The more incoming and outgoing links you have, the better.
Start a blog
This one might be a little time intensive, but it can be well worth the boost it will give your real estate marketing online. Blogging is a great way to get information about you and your real estate company into the public. You can write short entries about real estate in the area, market trends, local flavor, or anything your clients might be interested in. Refer to your website often and provide links to it. (See above!) This not only boosts your site, but it might just get you recognized as an expert in your niche area. Many free blog platforms are available, so get blogging!
Get professional help!
Of course, even the most aggressive real estate marketing online may not get you incredible results within the first few months. That’s where the help of online marketing professionals comes in. If you’re spending money on real estate marketing that is not generating leads, or you are looking to begin real estate marketing online in earnest, consider an online content shop that can take care of writing, posting, reporting and everything else.
NarrrowSearch is one such online marketing consultancy and content shop that has been successful in real estate marketing online on behalf of several clients before, and would love to boost your internet traffic as well.
To learn more about NarrowSearch as a real estate marketing online partner and to request a case study on a previous satisfied real estate client, call Glen Collins at 214-880-9957, or click on the contact button to the right.
Good luck!
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