Texas assisted living marketing often relies on word of mouth and directory services, though online marketing can be a tremendous benefit for savvy care providers.
NarrowSearch is a Dallas-based online marketing firm that uses the power of specially licensed technology and years of experience writing for and marketing on the web to create measurable results for its clients.
When it comes to selecting a local assisted living solution, most decision makers are now of the baby boomer generation. A recent article published in US News and World Report says that 70 percent of people aged 50 to 64 use the internet, and that AARP has recently seen a huge boost in online traffic from the aging boomer demographic.
These consumers are currently making decisions on assisted living providers for their parents, and are savvier technologically than many give credit. 42 percent of users aged 50 to 64 use the internet daily or several times a day. This massive group of the baby boomer generation uses the internet to find directions, shop for clothing and even to find out information on Texas assisted living facilities. How do they find this information? Why, they “Google it” of course.
Top Rankings + Solid Content = More Traffic
NarrowSearch is a content shop that specializes in posting highly optimized, individual web pages that look and feel like your website and drive online leads to your home and interior site pages and encourages users to email and phone for more information. These pages act like an extension of your website, but while it’s time consuming and expensive to overhaul your website to attract search engine attention for a wide range of keywords, NarrowSearch content is unlimited, both in its capacity for quantity and potential for boosting your assisted living website traffic.
More Traffic = More Money
Texas assisted living marketing abides by at least some of the rules that generally govern effective marketing, and chief among them is the adherence to “success in volume.” Simply put, the more people that find their way to your information online, the better chance they have of becoming a customer. The more optimized assisted living marketing content that you “own” online, the more attention, leads and clients you’ll gain. You can capture the attention of boomers online by allowing NarrowSearch to post customer- and geographically-specific, optimized content that provides valuable information on your products and services.
7,480 client leads a year?
Consider this small example image of keyword research for “Texas assisted living” marketing supports. “Retirement communities Texas” was searched for 7,480 times on Google alone in the last 12 months. Imagine how it would affect your business if your Texas assisted living website was the top search result on Google. NarrowSearch has experience in gaining top search engine real estate on behalf of clients in specific niches such as Texas assisted living marketing.
If you are in charge of marketing for a Texas assisted living service provider and are seeking a way to capitalize on the ever-growing presence of baby boomers online, consider NarrowSearch your alternative to one-off pay-per-click campaigns and expensive website optimization.
To learn more about Texas assisted living marketing and how to capture boomers online, call Glen Collins at 214-880-9957.
Fields marked with * are required.
