How Flat Fee MLS Listings make your home sell faster for more money

Flat Fee MLS Listing broker NetOffer tells how you can use a Flat Fee MLS Listing service to sell your home faster and get a higher price than selling by owner.

Selling your home is not much different from selling anything else. The speed with which you sell your home, just like selling a product or a service, is directly related to two things… how many potential buyers know about the product and the relative value that the product presents.

The old adage “You can not sell it to someone who does not know you are selling it.” is as true with homes as with any other product. Much of sales is a numbers game and the more exposure that you get the sooner you are likely to find the buyer who wants what you are selling.  In the residential real estate world there is no marketing tool more powerful than the REALTOR MLS system. The biggest problem with using the REALTOR MLS system to sell your home is that you have to pay a fee of some sort to get your home into the MLS.  Most ‘traditional’ real estate agents and brokers charge a commission of approximately 3% to list your home in the MLS. I today’s slow real estate market 3% of the Sale Price is almost certainly a huge portion of the equity that exists, if any, in the home. To give 3% of your equity to a Listing Agent for a service that takes 15-30 minutes to perform simply does not make much sense.

Flat Fee MLS Listing Service brokers and agents offer an alternative. The concept of a Flat Fee MLS Listing is that the listing broker or agent charges a fee that is not based on the sale price of the home but is based on the work performed. Most flat fee listing agents charge between $299 and $999 for the service of listing a home on the MLS. The service performed is typically identical to what is performed by a traditional listing agent with the biggest difference being that most flat fee listing agents do not hold open houses or advertise in the local newspaper.

Having sold well over 2,000 homes as a flat fee MLS listing broker in Dallas since 2004 I have found that those clients who lower their price by the amount saved sell their home faster and at a higher price. If you save 3% of the sale price by using a flat fee MLS listing broker you have two choices… keep the price high and hope to save the difference, or lower your price by the savings and make it more competitive to attract more prospective buyers into visiting your home. Since this market is more about price than at any time in the last few years lowering your price to become more competitive is the best choice. By lowering your price you reduce the probability that you will have to negotiate more off of the sale price when an offer is presented. Having a higher price increases the probability of greater negotiated price reductions. Having a lower price increases the probability that the perceived value will be heightened and that your prospective buyer will feel a greater sense of urgency to not loose the opportunity.  I have seen the dynamic pay out many times and know that the end result is a faster sale at a higher price.

To learn more visit NetOffer.com and watch the videos that I have prepared to help you understand more about how to sell your home fast at the highest possible price.

Lee Thurburn – President of NetOffer, Inc.