Search this site »

Dallas Business Social Media Marketing System Consultant and Speaker

Posted by NetOffer, Inc. in Dallas-Fort Worth-Arlington, TX on Oct 14, 2009

Dallas Business Social Media Marketing System Consultant and Speaker

****************************************************************************************************

Dallas Social Media Consultant recommends article by John Sylvester July 29, 2009

Dallas Social Media Consultant Lee Thurburn is reprinting this article by a recognized social media expert: Social Media Puts Fortress Journalism Under Siege By John Sylvester (c) 2009 In a recent report by Peter Horrocks, Director of BBC World Service, it is clear that as society becomes more networked, the fortress mentality of the mainstream media is increasingly under siege by social media, but they are adapting. There's a lesson for us all in this. For so long now, Web 2.0 has been working in the background to subtly but unwittingly undermine mainstream media, especially in America where, for example, RSS is understood and used far more readily than in most other nations. In this, the role of the "fortress journalism" is bei [more info...]

****************************************************************************************************

Dallas Business Social Media consultant shares Monte Cristo formula July 26, 2009

Dallas Business Social Media consultant Lee Thurburn, President of NetOffer, shares what he calls the Monte Cristo 'sandwich' recipe for BLOG success. Have you ever had a Monte Cristo sandwich? If so you know that if it is prepared correctly it is one of the most delicious sandwiches ever invented. Now the wikipedia recipe for a true Monte Cristo has it fried then served, but variations that I prefer have it covered with melted cheese. Basically, a Monte Cristo Sandwich, according to my recipe, is two layers of toast, covered with melted cheese sauce, and with meat in the middle between the toast. If we use that analogy for creating a BLOG you can think of the BLOG this way: Cheese on Top = BLOG Title Top Layer of Toast = 1st P [more info...]

****************************************************************************************************

Dallas Social Media Marketing Consultant ideas for BLOG Content July 23, 2009

Dallas Social Marketing Consultant Lee Thurburn, President of NetOffer, Inc. provides a variety of ideas for BLOG Content. One of the challenges that many business people have when they consider starting a BLOG marketing campaign is deciding what to write about. I think that a good starting point is to consider what NOT to write about. The first thing that most business people think of writing about is to create a sales pitch and place it in a BLOG. That 180 Degrees off target. The best topics to write about are topics that contain story based information about how the products and services that you offer can benefit people, but not in a sales-pitchy sort of format. Some good alternatives are: Case Studies - a case study about a c [more info...]

****************************************************************************************************

Business Social Media consultant gives tips on writing for Google. July 20, 2009

Business Social Media advisor Lee Thurburn gives tips on writing BLOGs. Lets face it, you have two audiences and the most important one is Google. No GOOGLE = No CLIENTS! Of course everyone wants to have prospective clients see their wonderful content and wonderful content starts with a snappy title that captivates attention and causes the reader to click on the title and get more information. The problem with snappy titles is that in the attempt to create a really cool title people often forget that the main purpose of the title is to get Google to properly index the article so that someone searching for your type of business can find you based on the title. What this means is that each title should focus on what I call a Specific [more info...]

****************************************************************************************************

Business Social Media advice on writing articles that increase traffic July 13, 2009

Business Social Media system creator Lee Thurburn, President of NetOffer, Inc., offers advice on writing articles about your business that people will want to read. Most business owners and managers, even marketing managers, have difficulty figuring out what to write about when they first engage in a social media campaign for their business. In a prior article (Business Social Media improves TOMA score with Classified Ads) I described general topics about which you can write if you are having trouble understanding the kinds of information that people are generally interested in received. But when you decide that you want to actually write about your business it may be helpful to consider the following possible subjects to write about. [more info...]

****************************************************************************************************

Business Social Media improves TOMA score with Classified Ads. June 29, 2009

Business Social Mediasoftware provider NetOffer, Inc. integrates Classified Ads with a miniBLOG system to make social media more business friendly. In a previous article I talked about how most business people using social media go through at least a couple of phases. The first phase is thinking that social media represents a great new way to spread the word about their products and services to a new audience. Sort of like broadcast email marketing. Hopefully the new social media user will arrive at the realization that social media is not about marketing but is about sharing 'information of value' with others. What stumps many people is figuring out what the 'information of value' is and how to relate it to the products or services tha [more info...]

****************************************************************************************************

Effective tips for Business use of social media. June 27, 2009

Effective use of social media requires that businesses think differently. This article offers specific steps for effective use of social media by businesses. Business owners who are new to social media usually go through a couple of different stages of awareness and use as they learn the lessons of social media etiquete and effectiveness. The first thing that most business owners think of is "Great. Another way to push my products and services out to the market!" Actually, experience shows that the very worst thing that you can do in a social media environment is to treat the media as if you were a traditional broadcast media and start trying to push messages out to those who have connected to you. Think of social media as being an an [more info...]

****************************************************************************************************

Social Networking. How much is enough? What is too much? April 12, 2009

With the proliferation of social networks like Facebook, MySpace, LinkedIn, and Twitter you can spend your entire day staying connected to the detriment of your real life. How much is enough and when do you cross the line from enough to too much? I have spent a lot of time considering this recently as more and more people that I talk with are having trouble understanding what the true benefits of online social networking are and as they weigh those benefits against the costs. What are the costs? The main cost is time, and as anyone over the age of 40 knows, time is valuable. In fact, the older you get the more valuable time becomes... but we will not digress into that discussion. Lets take a quick overview of the origins and growt [more info...]
****************************************************************************************************