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Texas Flat Fee MLS Broker talks about marketing FSBO property.

Posted by NetOffer in Dallas-Fort Worth-Arlington, TX on Jan 23, 2009

Texas Flat Fee MLS Listing Broker NetOffer president Lee Thurburn discusses the various marketing options that are available to For Sale By Owners.

How to Increase Exposure of the FSBO Property

There are several ways to increase exposure of a FSBO property. The options include:
1)     Advertising in the classified ads section of the local newspaper.
2)     Placing yard signs in strategic locations around the area.
3)     Advertising with Internet FSBO services.
4)     Flat Fee listings with the MLS.

In this article we will discuss Yard Signs. Later articles will discuss other advertising options.

Yard Signs
Probably the single most cost effective way of getting exposure for your property is the yard sign. Yard signs range from simple to elaborate, but, the essential thing is that the sign should communicate, clearly and quickly the following:
1) FOR SALE
2) BY OWNER
3) PH #: XXX-XXX-XXXX

Additional information that could be conveyed is:
1) Internet Website Location
2) Amenities (pool, hot tub, fenced yard, etc.)
3) Beds, Baths, Square Footage

Be careful to not try to get too much information on the yard sign. Be sure to check local ordinances for allowable signs. Some communities have sign ordinances that regulate such aspects of signage as size, color, distance from the road, etc.

Open House Signs should be used anytime that you want to have your own open house. Place them at the entrances to your community on high traffic streets and., if necessary, at several strategic corners so as to guide traffic to your open house. The more Open House Signs that you place out the better, but let common sense rule.

House for Sale Pointer Signs should be used to notify people driving by the community on high traffic streets that there is a house for sale inside the community. These are the little arrow signs that stand about 12 inches off the ground and point toward your house.

Your investment in yard signs will be the single best investment you make in advertising your house for sale. People have a tendency to drive around the neighborhoods that they want to live in and look for houses on the market.

Brochure Boxes are a very good investment for your yard sign. You can get either the box or the tube type but make sure that there is a watertight cap that protects the flyers from rain and wind. Be sure to check the supply frequently to make sure there are flyers available. The frequency with which they disappear will give you some sense of the traffic that you are receiving. Remember, neighbors and local realtors will take the majority of the first batch that you place out so be prepared to replenish the initial supply several times. Then be prepared for realtors to approach you, for armed with basic information you have provided.

Texas Flat Fee MLS Listing Service Agent Lee Thurburn, President of NetOffer.com, a Dallas Flat Fee MLS Listing Brokerage, has been listing homes on the MLS for a Flat Fee since 2004. NetOffer has listed and sold nearly 2,500 homes and has saved millions of dollars in commissions for clients. If you are thinking about selling your home call 972-470-5888 to learn more about the Dallas Flat Fee MLS Listing services that NetOffer provides.