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The Three Factors That Influence Your Chioce of Irving Real Estate Agent

Posted by OReilly and Associates in Dallas-Fort Worth-Arlington, TX on Jun 11, 2009

Baylor University School of Business did a recent study of recent home buyers and sellers to find that most consumers rely on three factors when deciding on a real estate agent. People considering buying or selling a home pay close attention to social influences,then by market sources and finally by the reputation of the real estate agent.

Word of Mouth was clearly the first point. The referrals often come from friends who are Realtors or from friends that had a good experience with a real estate agent. The study shows that individuals often seek out others who have some level of experience in buying or selling real estate and have already a relationship. Word of mouth also extends to how easy it is to navigate the real estate agents web site. If the potential customer likes the Realtor website they are more likely to to be loyal and tell others about the Realtor.

Is the Real Estate Agent Available and do they have presence in the area that the customer is looking? Focusing on a targeted neighborhood may lead clients looking in those areas to associate sold and available houses with that Real Estate Agent.

Does the Real Estate Agent have a good Reputation?? Reputation covers five categories..

Comfort - is the agent easy to work with? A good sense of humor is more likely to have a positive reputation and a trait customers want their Realtor to have.

Honesty - Clients want their agent to be honest about the market and have knowledge on when the house will best sell. Clients want their agent to ask questions, listen intently and respect the clients wishes

Establishment - Potential clients want someone who has a proven record and has some time in the business. Being established means to the potential client that the Realtor has been able exceed the demands of customers long enough to stay in business. National Brand of the agent did not make any difference to most potential clients.

Experience - Similar to above..the study showed that buyers and sellers were not looking to someone who would be training on them.

Knowledge - Study showed the need to find real estate agents with a reputation for awareness of the particulars of the area they are interested in, for buyers knowledge of schools and taxes, for sellers knowledge of marketing the property.

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