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Of the thousands of gorgeous promotional models, brand ambassadors, and event staff, perhaps none are more respected and in demand today as the brilliant emcees, presenters, and speakers. Hired for their presentation skills and their exceptional oratory deliveries to thousands of trade show and conference attendees for long periods, and often with repetitious messages, these professionals provide an unfair advantage for exhibitors that want the maximum edge over the competition.
Part actor, part sales representative, these speakers are trained and experienced at treating each performance as if playing to a passing parade, keeping their presentations fresh and engaging, as if they were speaking for the very first time. Trade show exhibitors have about four seconds to attract a visitor to their booth; the amount of time it takes for a visitor to walk past the length of the exhibit booth. Companies must use everything in their power to attract that customer, and then hold their attention.
To stay ahead of the competition, businesses are employing speakers and emcees that are skilled with performing at conventions and exhibits. Businesses are experiencing more results in less time utilizing the skills of the exhibit staff while the core sales people do what they do best—sell.
To attract and sell to more quantifiable customers, businesses from a wide range of industries are finding more advantages for utilizing the skills of professional emcees, presenters, and speakers, because of their expertise at generating interest and their special skills and abilities to convert prospects into leads and sales. Professional emcees, narrators, presenters, and other exhibit staff highlight the success of each exhibit through their extensive training and experience in all essential marketing strategies.
Lively and engaging, these tradeshow specialists use techniques and tactics built into their presentations, narrations, and interest-generating methods to draw interested attendees and efficiently convert them into qualified leads through concise messages. Presenters are experts at learning and memorizing features and benefits of products and services that businesses offer, along with using excellent eye contact and focus in spite of the distractions and clatter of other activity at the show.
Employing their special talents, each presenter or speaker excels at attracting new customers, building urgency and focus with the panache of an academy awards emcee. Selected for their intelligence as well as their personality and appearance, employing their special talents, each emcee or presenter excels at attracting and retaining the interest of thousands of attendees.
Presenters and emcees make it look so easy and effortless (as though attendees have known them all along), that trust is quickly generated and an image is branded in the mind of the spectator. Friendly and outgoing, they have a natural way of reaching customers that might otherwise pass right by; a scene observed too often with less experienced exhibit staff.
Promotional presenters and emcees help increase traffic significantly by educating themselves about a business’s products and services. Always properly attired and conducting themselves appropriately, these high-quality brand ambassadors know exactly how to take advantage of trade show dynamics, ensuring that exhibitors always appear at their best.
With the technological advancements of mobile communication devices a company Web site can include actual images or videos of trade shows, and the reactions of audiences who attend. This information can immediately be shared through social networks like Twitter and Facebook, and thereby generate exponentially greater returns for well-prepared marketers who want every advantage. Professional mixing of sound and video graphics can make a company’s Web site the envy of its competitors. Businesses want to work with more experienced agencies and personnel to incorporate the latest and most efficient means of generating sales from quality leads.
As 2011 brings new challenges to the trade show industry and many companies reexamine their marketing goals and strategies, the Preferred Promotional Model and Talent Group (PPG) enters its 19th year in the trade show model and talent staffing business. With all this experience comes the professionalism expected and demanded by clients for the very best in exhibit staff.
PPG trade show models are sales-oriented, attractive, and outgoing professionals, fully prepared to attract and retain new customers and help businesses build their brand and secure their brand image. Long after the show, attendees will remember the faces, the images, and the brands of the show they attended and the interactions they were part of.
To book an emcee, presenter, or speaker for a convention, trade show, or event, contact the Preferred Promotional Model & Talent Group at 817-490-5050, or at promotalent.com.
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