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It isn’t enough to have a well-stocked exhibit booth of brochures, pamphlets, and sales literature. Nor will having an electronic sign or prerecorded videos be enough to engage attendees at trade shows. Savvy businesses have rediscovered the strength of awareness building and participation that seasoned sales people have known for decades: In order to truly engage an audience, the prospects must become involved with the discussion or presentation.
People can walk past a booth unless there is a pleasing and attractive person making sincere eye contact and delivering a message as though the audience mattered. An electronic sign will not do that. Neither will the most elaborate booth display. And often, a brochure is handed out as either a last resort or a way to dismiss a salesman. The best way to capture and maintain that one-to-one relationship is with old-fashioned salesmanship—the way that encourages discussion or involvement between real people.
The Preferred Promotional Model & Talent Group (PPG) is well known for its remarkable professionals that specialize in gathering crowds, generating interest in a display or exhibit, emceeing events and shows, preparing prospects for sales associates to complete various parts of the sales processes, help establish rapport and enthusiasm, and entertain prospects while qualifying the audience as they perform their job duties.
These talented greeters, presenters, narrators, lead generators, demonstrators, street teams, servers, emcees, hostesses, celebrity look-a-likes, actors, and models provide product information, increase product awareness, and can create an association in the prospect’s mind between the product brand and a particular idea. In some instances, by handing items to consumers, such as a sample of the product itself, a small gift, or printed information, the prospect is then in contact with the spokesperson representing that brand and that image is imprinted in the prospect’s mind.
Much like the car salesman that knows “the feel of the wheel makes the deal,” these professional men and women will include the audience members into the demonstration or presentation by encouraging the handling or the feel of some of the products they demonstrate, and in some instances the taste of a product. They may inform the trade show attendees of solutions by building ideas or share examples and stories that last in the visitors’ minds well after the show ends and the attendees are on their ways home.
Often, the beautiful models are the subject of attendees’ blogs and discussions well into the next year, until that following year’s trade shows!
But the models that work for PPG are much more than gorgeous people—they are in fact very bright and multi-talented in that they do several functions of a sales team, and thereby expedite the sales process by pre-qualifying prospects and separating the lookers from the buyers. PPG models have experience with reading or reciting from audio feeds and teleprompters that would make a government official envious, and are trained to answer questions and gather information so that company sales personnel can concentrate on the actual relationship building and attaching ownership to the products and services they are selling to the trade show attendees.
The efficiencies continue to more than pay for the trade show models every year. For over 18 years PPG has continually supplied the best and brightest trade show talent for events and exhibits internationally.
As well as many other trade shows and events nationwide, PPG continues booking and reserving skilled models and actors for shows such as the upcoming:
Cable Connections Show—the only event that presents the entire spectrum of cable-powered possibility in a single occasion—June 14-16th at McCormick Place, Chicago, Illinois
BIO International Convention—the largest global event for the biotechnology industry, attracting the biggest names in biotech—June 27-30, 2011, Walter E. Washington Convention Center, Washington, DC
AACC Annual Meeting and Clinical Lab Expo 2011—the world's largest gathering of clinical lab professionals—July 24-28, 2011, at the Georgia World Congress Center, in Atlanta, GA
Graph Expo— the largest Graphic Communications show in America—at McCormick Place South, Chicago, Illinois Sept 11-14, 2011
Contact PPG through their Web site at http://promotalent.com.
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