Greater Trade Show Investment Returns

In today’s uncertain economy executives are tasked with predicting which trade shows and events will be worth exhibiting at with high attendance and which can be disregarded.  With costs being scrutinized many companies want to use a number of existing personnel to handle all the efforts needed for a successful exhibit.

The inexperienced booth representative can have a detrimental effect to the effort, however, which can then become a problem for other staffers and ruining everyone else’s experience.  When representatives feel they are out of their element and not providing the impact expected or wanted, they are likely to quickly lose interest and ignore the attendees, suspecting they are wasted on the trade show and that the exhibit itself is a colossal waste.

This negative attitude is infectious and can diminish the company’s end result, as fewer people will leave the event with the positive impression of your company that was expected, if they recall the company at all. Future marketing dollars and strategies could face resistance when company executives remember past failures. 

But what would happen if, instead of trying to save money on staffing, the enthusiastic executive seized the moment and added one or more professional trade show person to help execute a successful outcome?

How?

Consider a Professional Hostess

Your professional hostess politely greets attendees, recognizing them after multiple visits to your booth, keeps in mind where specific company representatives are at (and when they’ll be returning), and passes along messages with attendees’ business cards.

Maintaining a high-quality and enthusiastic booth presence for your company allows representatives to meet with more clients and attendees, attend educational conferences and sessions, and gain further contacts exploring the show floor without stress over missing important contacts who visit the booth in their absence.

Representatives can maximize their time at the event while your company is fully committed to maintaining a strong showing within the booth.

Your engaging hostess enables visitors to have more quality interactions and invest more of their time, taking with them positive memories of your company. With casual conversation built-into her training and experience, the hostess determines which attendees would be best suited for immediate introduction to the most appropriate company representative. Other attendees who would require a brief overview of company capabilities along with traded business cards can be vetted as with others who are only looking for a sweepstakes entry or a free gift for registering their name.

The hostess easily introduces each party with a brief mention describing why they need to meet.

An experienced, competent hostess can pre-qualified attendees which then frees up your representatives who can then spend more energy and time with actual prospects and less of their time and energy on interactions with those who may not be of benefit to either the customer or the company.

Your hostess ensures future quality leads are verified, scanning badges, collecting business cards, and recording notes while your company reps conclude their conversations.  Without interrupting a representative engaged in current conversations or disrupting the constructive relationship forming with booth visitors, all of the essential information is collected for follow up later on.

Employing a competent hostess (or host) in your booth enables your company sales teams to make more meaningful connections with current and future clients, forming positive impressions, and improving your brand’s image. 

Hire a hostess for your next booth exhibit and see for yourself how much difference seasoned professionals can add to your return on investment.