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Preferred Promotional Model and Talent Group has experienced trade show models, hostesses, booth staff, presenters and more for the Offshore Technology Conference and Exhibition www.otcnet.org convention in Houston, Texas at the Reliant Center - Houston www.reliantpark.comIf you are looking to add atmoshere, personality, and draw a crowd to your booth then call Preferred Promotional Model and Talent Group www.promotalent.com. PPG Model and Talent group is nationwide however, based in Dallas, Texas with some of the most experienced, attractive, well spoken models in the industry.Each time a company exhibits at the OTC www.otcnet.org show, 91% of their visitors will be seeing the company’s personnel for the very first time.
After the company has mapped out their trade show marketing strategy, after they’ve paid for the space rental, the graphics design, the promotion, the booth construction, the premium incentives, the storage, the shipping charges, the air, ground, meal and hotel costs for their sales staff…they need to ask themselves 'does it make sense to skimp on the company's professional image?'
Many trade show exhibitors know that tradeshow exhibitors have about four seconds to attract a visitor to their booth.
Social scientists call it THE "HALO EFFECT."
A halo effect occurs when one positive characteristic of a person dominates the way that person is viewed by others. And the evidence is now clear that physical attractiveness is often such a characteristic.
Research has shown that we automatically assign to good-looking individuals such favorable traits as talent, kindness, honesty, and intelligence….good-looking equals good….
"…(E)xperiments have demonstrated that attractive people are more persuasive in changing the opinions of an audience….Researchers (indicate) that attractive individuals are…more likely to be viewed as kind, interesting and competent."
Smart companies take advantage of the "HALO EFFECT" to beat out the competition and increase sales.
Now That The Model has the Customer's Attention, How Do You Make The Sale?
While visual presentation may attract a potential customers to the company exhibit, the company still needs to keep the customers interest, either long enough to refer them to a sales professional, or to hear a detailed description of their product or service. The company needs spokesmodels or talent that truly ARE intelligent, poised and competent.
Tradeshow Models & Spokesmodels free up company sales staff to do what they do best--Sell!
BOOTH HOSTS AND HOSTESSES often engage in the following duties:
No per diem, no airfare, no transportation, no hotel. Just one reasonable fee for seasoned trade show professionals.
Experienced, Committed and Knowledgeable!
Professional SpokesModels make it their business to know company products and services and to explain them in ways buyers can understand. At trade shows and conventions, Tradeshow Models are in their NATURAL ELEMENT so they PROJECT COMFORT AND CONFIDENCE to customers. Prepared, Confident, Bold!
Combining their natural assertiveness, with knowledge of your product makes professional Convention Models or Trade Show Models the right choice for increased sales and sales leads.
At a trade show, sales staff don’t have a half hour to make their sale. They have seconds, maybe a minute. Professional Models know how to GAIN RAPPORT QUICKLY through body language and conversation. They listen to the customers.
Enthusiastic and Persistent!
With their open, disarming manner, Tradeshow Models will quickly turn company customers into friends.
Yes, naturally, professional Tradeshow Models are extremely ATTRACTIVE WOMEN AND MEN who wear classic and conservative to wild and outrageous styles of dress so that customers give company exhibits a second look.
Professional models and talent also know how to take the most technical copy and make it easy to understand for customers. Their dramatic, enthusiastic or humorous performance creates a BOOTH MAGNET for potential customers. Professional spokesmodels can also demonstrate company products for the public and show them how easy it is to use. Whether it’s one-on-one or over a public address system, professional models and talent know how to involve customers to make the sale.
How Much Talent Does the average Tradeshow Booth Exhibitor Need?
Many companies have trouble figuring out how many models or talent to use at their live marketing event. Here’s an easy formula:
The average visitor spends five minutes at an average exhibit. That allows for 12 visitor interactions with each staff person per hour. How many customers does the company wish to qualify each hour?
Number of customers per hour (X) divided by 12 equals Number of staff for booth.X divided by 12=
Example: Lets say the company wants to qualify 50 Customers per hour.50 Customers divided by 12 interactions per staff member hour=4.17 staffThe company will need 4 staff for every 50 customers per hour
An average 10 x 10 booth can fit three individuals comfortably. However, a company can often place several of the talent in front of the booth as well.
Call our agency to book your trade show models or event staff ...we are nationwide with local talent in every city. Preferred Promotional Model and Talent will make your event or trade show a success ...call 817-490-5050 www.promotalent.com
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