Call PREFERRED PROMOTIONAL MODEL AND TALENT GROUP for your local nationwide tradeshow models, talent, costume characters, presenters, celebrity look-a-likes, brand ambassadors, product specialists and much more. Check our agency out www.promotalent.com.
PPG MODEL and TALENT GROUP is providing hair presentation models for the Premiere show in ORLANDO, FL. www.premiereshows.com. PPG Models is one of the preferred vendors for PREMIERE. Call us now 817-490-5050 or www.promotalent.com.
We also book models, booth staff, brand ambassadors, costume characters and much more in Chicago-www.mccormickplace.com , Orlando- www.occc.net , Atlanta,- www.atlanta.net Dallas, Houston- www.houstonconventionctr.com, Anaheim- http://www.anaheimconventioncenter.com/ , DC, Boston, Nashville, Las Vegas- www.lvcva.com
, New Orleans and all other cities nationwide.
Have you ever been to a trade show and seen attractive girls working in the booths or been approached by pretty girls in a bar or nightclub with drink samples? If you have, then you have seen promotional models. This type of modeling is the easiest type to get into. The only real requirements to be a promotional model are to have an attractive look and an outgoing personality. The key here is that you are going to be interacting with people and "promoting" (that's why it's called promotional modeling) a product or service. Let's be clear about one thing - many models make their living from promotional modeling.
A promotional model is a person hired to drive consumer demand for a product, service, brand, or concept by directly interacting with consumers. A promotional model can be female or male, and typically is attractive in physical appearance, and not only provides information to the consumer about the product or service, but makes it appealing to them in some way, enabling the consumer to identify with the product, service, or the company that offers it. While the length of interaction with the consumer may be short, the promotional model delivers a live experience that reflects on the product or service he or she is representing.
Even though this form of marketing touches fewer consumers per dollar spent than traditional advertising media (such as print, radio, and television) the consumer’s perception of a brand, product, service, or company, is often more profoundly affected by a live person-to-person experience. The influence of this type of marketing campaign on consumer’s purchasing habits tends to be more enduring as well. Promotional models often interact with many people per unit time so as to maximize quantitative influence on consumer demand. The responsibilities of the promotional model depend on the particular marketing campaign she or he is carrying out, and typically include but are not limited to the following:
- increasing product awareness
- creating an association in the consumer’s mind between the product or brand and a particular idea (natural beauty, classic heritage, edgy sex appeal, reliability)
- providing product information
- handing items to consumers, such as a sample of the product itself, a small gift, or printed information
Trade show models work a trade show floorspace or booth, and represent a company to attendees. Trade show models are typically not regular employees of the company, but are freelancers hired by the company renting the booth space. They are hired for several reasons. Trade Show Models make a company's booth more visibly distinguishable from the hundreds of other booths with which it competes for attendee attention. Also, Trade Show Models are articulate and quickly learn and explain or disseminate information on the company and its product and service, and can assist a company in handling a large number of attendees which the company might otherwise not have enough employees to accommodate, therefore increasing the number of sales or leads resulting from participation in the show. Trade show models can be skilled at drawing attendees into the booth, engaging them in conversation, and at spurring interest in the product, service, or company.
Trade show models may be highly skilled at screening the mass of show attendees for target consumers or at obtaining attendee information so that they may be solicited after the show. Attire varies and depends on the nature of the show, and on the image the company would like to portray. They may wear a dress, or simple but flattering business attire. They sometimes wear wardrobe that is particular to the company, product, or service represented. The slang term 'booth babe' has occasionally been used to refer to a trade show model. The term focuses on physical appearance, or specifically on wardrobe, which, depending on the type of trade show, can be thematic or sexy. For example, at a builder's convention a model may be dressed as a construction worker with cut-offs, tight t-shirt, tool belt, and hard hat. Girls that work at a car show or similar event are often called 'car show girls.
With over 18 years booking experienced promo models, talent ..our goal is to make sure your event or tradeshow is a seamless experience!!
Just some of the many Staffing options:
- Brand Ambassadors
- Registration Staff
- Event Staff
- Promotional Staff
- Product Demonstrators
- Nightclub Staff
- Exhibition Staff
- Hostess
- Convention Staffing
- Product Sampler
- Crowd Gatherers
- Presenters/Narrators
- Corporate Spokespersons
www.promotalent.com ...
