Proterra Advertising CEO Hosts Cinco De Mayo Shindig

Hoping to popularize the notion that the perfect accompaniment for Fajitas is a Padron Cigar, Proterra Advertising CEO Danny Sanchez will be hosting Cinco De Mayo festivities at the Addison Cigar & Tobacco Club on Saturday, May 8, from 2 – 4 PM.  A $5 donation to defray for preparation expenses is requested.

The event will allow Danny to combine two of his passions –celebration of his Mexican-American heritage, and a love for fine cigars – and share them with a diverse array of friends, fellow cigar enthusiasts, and Proterra Advertising clients such as Mark Bartlett, the owner of Addison Cigar & Tobacco Club.  Danny will be preparing and serving authentic South Texas style Fajitas in the Tobacco Club’s spacious, luxurious Members Lounge, which features four different lounging areas, plush leather stadium seating, plasma TVs, and humidified cigar storage lockers. 

Proterra Advertising, which Danny founded in 1993, is a medium-sized advertising and marketing agency with extensive experience working with clients in a wide array of industries, including Retail, Insurance, Telecom, and Sports & Entertainment.  While the agency has far-reaching expertise in building many different types of advertising and marketing campaigns and products, it has in recent years evolved a sophisticated strategic perspective which focuses on analyzing a company’s overall approach to advertising and marketing, and harmonizing every means of communicating with customers (what Proterra calls “sales channels”) so that a unified, disciplined and well-crafted message flows to customers through all available media.

This approach is a natural outgrowth of the company’s historic dedication to data.  Proterra has always supplied its clients with extensive data proving the high ROI that result from Proterra campaigns, and has differentiated itself from competitors not only by trumpeting the effectiveness of its products, but by its commitment to measuring results.  Over the years, the agency has become highly sophisticated in the field of business intelligence, and in integrating into a client’s IT infrastructure, allowing Proterra to extract maximum value from its client’s data in using it to identify potential customers and design campaigns to reach them.

Multicultural marketing and multicultural advertising are also fields in which Proterra is a pioneer.  The proprietary “Hecho En USA” process focuses on varying degrees of assimilation which different segments within the Hispanic community manifest, leading to valuable insights regarding the unique values and concerns that motivate particular segments.  By utilizing this process, Proterra has been able to build impressively successful Spanish-language and bilingual campaigns and position itself as a leader in the emerging fields of multicultural marketing and multicultural advertising.

Danny promises, however, to keep the shoptalk to a minimum on Saturday afternoon.  The focus will be on Fajitas and cigars and his friends at Addison Cigar and Tobacco Club.  Located on 15401 Addison Rd., the shop not only offers a stunning variety of high quality cigars and cigar accessories, but also has positioned itself as a gathering place for the cigar community.  Many social events are held each month, ranging from tastings by top cigars makers, appearances by premier rollers, as well as viewing parties for sports events, and food sampling events which allow cigar aficionados the opportunity to explore pairings between various dishes and cigars – like the afore-mentioned Padrons and fajitas combination.

Membership in the club conveys numerous benefits, including full access to the BYOB club facility (which includes a kitchen and a gas grill), entry to all events, use of a private locker within the humidor, discounts on cigars and accessories, and frequent opportunities to fraternize with other cigar lovers and immerse oneself in the joys of all things cigar-related.

Which explains why Danny spends so much time there.