In selecting its top five finalists for 2008, Dallas CEO considered industry data, suggestions from advertising experts, interviews with agency principals and reviews of each company’s creative work.
The magazine defined mid-sized agencies as those billing between $3 million and $84 million annually. Only independent agencies were considered.
“We’re honored and excited to have been named to this exclusive list of top shops,” said Danny Sanchez, President and CEO of Proterra Advertising. “As we’ve grown over the past 15 years from a multicultural and direct marketing agency into a full service agency, we've always been focused on hiring the very best people and doing the very best work."
Quoted for “Mid Men,” the magazine’s October article profiling the company, Proterra principal Lisa deLeon explains the agency’s success in connecting with customers derived from building brands and campaigns from a standpoint of data. It's the data we gain from our clients, their customers, the marketplace, cultures, habits, motivations, and preferences that make our marketing programs standout and deliever."
Proterra specializes in multicultural advertising that goes beyond simple English-to-Spanish translation. Quoted in the magazine, Creative Director Jesse Diaz explained that the agency “start(s) with human truth and then drill(s) down into ethnic considerations, and then we execute the work in Spanish, English, or any combination or dialect in between.”
The recognition follows the agency’s announcement in June that it had been named among the top minority-owned Dallas businesses by Dallas Business Journal.
ABOUT PROTERRA ADVERTISING
Proterra Advertising is a full-service agency located in Addison, Texas. Its clients include State Farm, AT&T Wireless, American Airlines Center, Dallas Desk, The North Texas Food Bank, Eye Care Centers of America and many others. It is among the 25 largest agencies in the Metroplex as ranked by the Dallas Business Journal. More information about the agency is available on its website, www.proterraadvertising.com.