Based on its 14-year history of creating high-ROI communications campaigns, Proterra was tasked with developing and implementing CompuCom's integrated direct and e-marketing program.
The new CompuCom campaign will be launched in September of 2007 and will reach highly targeted B2B customers across the United States. The messaging is designed to generate response and dialogue from prospects as well as inform current clients about CompuCom's new products and service offerings.
"We are thrilled to now have CompuCom as a client," said Danny Sanchez, President of Proterra Advertising. "As direct marketing experts, we feel we can develop innovative programs to take the company to the next level in customer communications."
CompuCom provides services for IT infrastructure management, applications, systems integration and consulting, as well as hardware and software procurement and management. The company is based in Dallas and employs more than 7.400 skilled associates holding 42,000 industry certifications.
ABOUT PROTERRA ADVERTISING
Founded in 1993, Proterra Advertising is a full-service agency located in Addison, Texas. Its clients include State Farm, AT&T, American Airlines Center, The North Texas Food Bank, USAA and many others. More information about the agency is available on its web site, www.proterraadvertising.com.