(DALLAS, TX) Oct. 15, 2007 – BlueCross BlueShield of Texas hired Proterra Advertising as the marketing agency to help test their Hispanic marketing campaign.
Lisa Sanchez, Principal at Proterra Advertising, is excited with every new opportunity to help businesses relay their messaging to the hispanic market.
"At Proterra Advertising, every time we are approached to help with a new Hispanic campaign is a great accomplishment. We see opportunities like this one with BlueCross BlueShield, as a sign that more and more businesses value hispanics as a viable market to reach," Sanchez said.
Proterra Advertising sees BlueCross BlueShield messaging as particularly important.
"With the new BlueCross BlueShield Hispanic initiative, increased marketing to the Hispanic community can only mean that Hispanics across the state will be more educated about the health care choices out there for them," Sanchez said. Proterra Advertising takes the BlueCross BlueShield of Texas test campaign to the Hispanic community using various media to hit market by early 2008.
For more information about Proterra Advertising contact Erica Davis at (972)732-9211 x 112 or at ericad@proterraadvertising.com.
