Dallas, TX…Proterra Advertising announced today that it will unveil its new agency look at the BIG iDeas Showcase March 15 – 30, 2008 at Northpark Center in Dallas.
Sponsored by the North Texas/Oklahoma Council of the American Association of Advertising Agencies (AAAA), the BIG iDeas Showcase gives top local agencies an opportunity to present their innovative thinking to a broad audience.
Proterra will debut its new company logo and brand positioning, “Diversity by Design,” as part of an interactive display at the event. Showcase attendees will be invited to contribute their own answers to the question, “What is diversity?”
The agency plans to launch a new website, www.diversityis.com, in conjunction with the showcase.
“We’re thrilled to participate at BIG iDeas and launch our new agency look,” said Danny Sanchez, President and CEO of Proterra Advertising . “As an agency that provides both Hispanic and general marketing services, ‘diversity’ is more than a concept to us. It’s something our talented employees live every day.”
More information about the showcase can be found on the North Texas/Oklahoma AAAA website at www.ntxokaaaa.org.
ABOUT PROTERRA ADVERTISING Proterra Advertising is a full-service agency located in Addison, Texas. Its clients include State Farm, AT&T Wireless, Dallas Desk, The North Texas Food Bank, Eye Care Centers of America and many others. It is among the 25 largest agencies in the Metroplex as ranked by the Dallas Business Journal . More information about the agency is available on its website, www.proterraadvertising.com.
