Company Description
What if an agency could bridge the gap between traditional advertising and direct marketing? What if an agency could straddle between a creative landscape of stellar ideas and a structured world predicted on ROI and metrics? Our combined years of experience in traditional and non-traditional disciplines allow us to provide our clients measurement for every type of advertising and marketing campaign. Whether it;s TV, radio, print, web, mobile, direct mail, or events, Proterra will show you the numbers that not only bring customers, but also help you keep them. Our agency is much more than just a talented group of advertising and marketing experts. We're diverse by design. We are Proterra Advertising.
Products/Services Offered
Search & Strategy- We'll take your research and run with it. And for good meausre, we'll enhance it by digging deeper with secondary and proprietary research tools. So why all this research? It's a must, because we pride ourselves in knowing our clients' consumers inside and out and because knowledge is power. Plus, it happens to be the best way to develop a strong and clear strategy to build our work from.
Creative- When it comes to our creative approach, we belive more versatility is better. After all, a truely unique marketing strategy will require unique creative. So from traditional broadcast, to experiential programs and new media, Proterra employs a diverse team of creative minds to tackle every challenge.
Advertising - It's not always about recommending a Super Bowl ad, which is why tailor made is whatwe're all about. We carefully consider the strategy, the target and the budget before beginning our creative process. From traditional forms of advertising to creating new media to showcase your message, we never stop thinking outside the box. And of course, if you really want a Super Bowl ad, we can deliver that too!
Direct Marketing- On the surface it seems simple enough. Send a message with a call to action directly to consumers which allows for precise measurements. Typically, that's the way direct marketing has worked, and it has limited the craft to direct mail, email, DRTV and Telemarketing. But not anymore. We have created a number of tools and methods to apply traditional metrics and measurements to all advertising mediums.
Multicultural - We've always understood the Hispanic market. It's in our name, i our agency's roots and in our people. PROTERRA PRO for Professional and TERRA meaning Earth. And as our agency has flourished with people of all cultures, backgrounds and talents, so have our capabilities expanded and adapted to servce a diverse and ever-evolving multicultural market. We know your target, and we know how to best help you reach it.
Metrics- In today's economy, more and more advertisers and marketers are being asked to show clients the numbers to prove their creative campaigns are producing positive ROI. The problem is most agencies don't know how to truely measure their campaigns. But Proterra Advertising does. Using our Diverse Management Tools or (DMT's), we have mastered the art of measuring advertising campaigns for all mediums.
ProterraLeads-For over a decade, ProterraLEads has helped brands increase their books of ubsiness by providing high quality leads. Our diverse set of metrics allows us to create incredibly targeted lists. And best of all, we make the process easy with just a few simple steps.
Management Team
Danny Sanchez -
CEO
Lisa de Leon -
Principal
Jade Fountain -
Director of Marketing & New Business
Primary Location
Proterra Advertising
5055 Keller Springs Road
560
ADDISON, TX 75001
