A Rational Approach to Irrational Times

Danny Sanchez is the President and founder of Proterra Advertising.  Envisioning an agency that could bridge the gap between corporate America and the consumer, Danny established Proterra in 1993.  The name Proterra combines Pro (English) meaning "in favor of" and Terra (Latin) meaning "the Earth."  This would lay the foundation for the agency and provide the path for its growth.  Proterra started as a Direct Marketing agency servicing state, regional, and national clients.  Danny created a process called Hecho en USA (Made in the USA).  This program is designed to assist clients with insight into the Hispanic market.  Proterra has been recognized in the industry with two Latino Marketing Awards and named the top 24th agency in Dallas for 2005. 

Ashley Forbes Kellogg is a standing columnist for the Dallas Business Journal and a graduate of The Washington School of Protocol.  She regularly serves as an adjunct professor at Southern Methodist University teaching the skills that have helped her grow ForbesRobinson into one of the leading players in the meetings and events industry.  Ashley is also a popular corporate speaker, employing her blend of dynamic presentation, skillfull meeting facilitation and engaging storytelling to powerfully address the needs of every audience.  Ashley's mission: helping companies return people and thoughtful civility to the center of every business encounter.