A local DFW furniture store, Dallas Desk, turned to Proterra Advertising to evaluate their brand and assess their business model. Proterra developed a marketing strategy and new brand concept which included a revamped business logo, marketing collateral, store remodel, and a relaunch event. Customer response was positive according to consumer polls, and Dallas Desk also saw an increase in sales.
Dallas Desk was a local business with an identity crisis. They sold alot more than just desks and chairs, but everything from their outdated logos to their storefront suggested otherwise to the small business owners and home office customers they served. Dallas Desk needed a business model assessment and brand evaluation, so they turned to Proterra. They came to the right place.
The first order of business was to better communicate the Dallas Desk produce and service offerings: space planning, accessories, space designers, as well as office furniture. Proterra started with an updated logo and brand identity, then applied it to everything from truck wraps to collateral brochures. The next objective was to move inside the store, where a new awning was designed for the storefront, optimal utilization of the window displays was recommended and in-store signage and a showroom map were created. The final step was to help Dallas Desk re-introduce itself to its best customers. using a targeted database, Proterra set up invitation-only VIP events with special offers, lunches and a Casino Night with prize giveaways to kick off the re-branding effort.
Customer response was positive, and the updated look in the store was easily identified when customer were polled on the changes. Most importantly, the new identity and marketing plan Proterra put in place for Dallas Desk not only enhanced their apprearance, it increased their business.