Overview
The newly renovated, Adolphus Hotel, wanted to show off their new gourmet restaurants, elevators and guest rooms. The reputable hotel hired Proterra Advertising to help them devise a direct mail campaign in order to send out to their cusomters.
Problem Encountered
The Adolphus Hotel had just undergone an extensive renovation of its meeting rooms, guest rooms, elevators and their gourmet restaurant, The French Room. The hotel wanted to introduce their clients and prospective clients to these new amenities.
Our Solution
Direct Mail Illustrations
Proterra Advertising worked with The Adolphus Hotel and produced five different versions of direct mail pieces, each mailer highlighting one of the newly renovated areas. The creative strategy was to use simple, colorful intriguing illustrations to graphically represent these newly renovated elements of this illustrious hotel.
Results
The Adolphus Hotel enjoyed a significant increase in the number of guests who visited the hotel, and attributed the increase to the direct mail campaign developed by Proterra Advertising.
Related Links
Proterra Advertising
The Adolphus Hotel
